PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Athletes - Download the App!
Check out our athlete
content feed on Instagram!
Sony Music | Nashville
Dylan Marlowe
'Boys Back Home'
Campaign Instructions
Congratulations on being selected for the "Sony Music | Nashville" NIL Campaign with Postgame! Participating in this lightweight campaign is pretty simple.
Help promote the new Dylan Marlowe song “Boys Back Home” on TikTok through a creative video (day in the life, working out, out on the town, hanging with friends/teammates, etc). Here's a basic example. You can also share it to your Instagram to earn a bonus.
Sony will be looking for creative talent to participate in potentially future, longer term campaigns. Like every initial campaign with Postgame - think of this as a "try-out"! Be creative! In order to get paid, you must tag everything correctly (see below) for us to see your post(s). Also, you must post by December 1st.
If you have any questions about this, email your Postgame campaign manager katie@pstgm.com
Instructions
Required # of Posts: 1-2
-
1 TikTok Video
-
1 Instagram Reel Video (optional - share your TikTok to your Instagram)
Note: This can be the same video shared from TikTok to Instagram
Content Posting Deadline: December 1st.
The sooner the better!
TikTok AND Instagram Mention Tags: @dylanmarlowemusic @dylanscottcountry @postgame.official
TikTok AND Instagram Hashtag: #PostgameSony
*** FTC Guidelines ***
MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.