PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
SLATE
CAMPAIGN
INSTRUCTIONS
Congratulations on being selected for the latest Postgame Influencer Campaign with Slate! Keep in mind, Slate is looking for athletes to partner with long-term and there's an opportunity for additional bonus $$ for reliability and quality content. Follow instructions!
Showcase and discuss how/when you drink Slate as a breakfast boost, midday pick-me-up or post workout. Submit 1 Video (:15 - :60 in length - shot vertical) and a minimum of 5 photos should also be submitted. All content requires approval before you post. Content must be uploaded for approval by April 10, 2022.
Upload Your Content using the button below:
Basic Requirements:
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Post #1
Theme: Slate + Post Workout / Breakfast Boost / Mid-Day Pick Me Up
Posting Date: Anytime before April 15, 2022
Type: Instagram Feed (Video and/or Photo Carousel)
Overview: Take a series of photos or create a video showing you using the Slate Milk product. Do not take product only photos (they have plenty of those) OR photos of you drinking the product. Do something creative!
Talk about (or caption) with a testimonial saying how Slate's chocolately drinks taste great and have 20g of protein and 0g of sugar AND great for the planet (packaged in 100% recyclable aluminum). Inspire other athletes and fitness enthusiasts to try Slate.
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Post #2
Theme: Slate + Post Workout / Breakfast Boost / Mid-Day Pick Me Up
Posting Date: Anytime before April 22, 2022
Type: Instagram Reel or TikTok (Video Only - vertical)
Overview: See Above
We suggest creating all of your content at once. Upload your content for approval using the upload button provided above.
Additional Guidelines:
Messaging Guidelines:
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Instagram Hashtags: #slateathlete
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Instagram Caption Tags: @slatemilk @postgame.official
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TikTok Hashtags: #slateathlete
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TikTok Caption Tags: @slatemilk @postgame_nil
Tracking Link:
In a separate message, we will provide you with a custom shopping link to be used within all of your posts. This will allow Slate to track any referrals coming from your posts.
For IG Story/Reels posts - add the link sticker directly to your post.
For IG Feed, Add the URL to your bio and refer to it in your caption.
Style Guidelines
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DO share personal touches on how you use Slate and how Slate has helped you
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DO make sure the Slate logo is visible in all photos and video.
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DO have fun and get creative
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DON’T show any competing products.
Technical Guidelines
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Shoot in natural lighting and/or outdoors with clean/neutral background
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Shoot video(s) in vertical format.
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Do not shoot content with any identifiable school marks, logos or mascots.
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Lighting should be bright, even, + inviting - avoid harsh shadows.
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Please deliver unfiltered, hi-resolution JPG images and a video file format.
Past Campaign Examples (Note: Try to be different!)
** IMPORTANT ** All content is expected to remain on your feed(s) for a minimum of 90 days. Failure to fulfill this obligation will result in a ban from all future Postgame deals - and the brand will be notified.
*** FTC Guidelines ***
MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.