PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
NIL CAMPAIGN
INSTRUCTIONS
_svg.png){kind=logo}
Congratulations on being selected for this Postgame Influencer Campaign with Sports Illustrated / JC Penney! You will be receiving your free apparel any day now. You are required to post a minimum of 3x over the next 14 days. All of your content must be approved before posting (images, videos and captions). We strongly suggest you create all of your content at one time. This will make the campaign easier to complete and get you paid sooner!
Campaign Requirements:
-
1 Instagram Feed Post
(Video or Images. Refer to retail link in bio)
-
1 Instagram Story
(2-3 Images w/ link to retail)
-
1 Instagram Reel (Video) or TikTok (Video)*
(Note: athletes with larger TikTok followings are expected to post on TikTok)
Before you begin posting content, please read the following campaign instructions:
-
Email us your raw files (photos, videos and caption) BEFORE you post anything for approval.
Email to: jake@pstgm.com
-
Use this shopping link on all your posts, caption and bio:
Shopping URL: https://jcp.is/3KFQ62b
-
Tags:
Instagram: @sportsillustrated, @jcpenney, @postgame.official
TikTok: @sports.illustrated, @jcpenney
Do's & Dont's:
DO: Wear the full JCP x SI look, shoot in outdoor location that is not busy/distracting, mention why you love the collection and how you plan to wear it in your daily life
DON'T: Have other people in the background of photo, wear any other competing brands/show any competing logos in the background, use any obscene language
If you have any questions, please email us at: info@pstgm.com