Congratulations on being selected for this Postgame Influencer Campaign with Sports Illustrated / JC Penney! You will be receiving your free apparel any day now.  You are required to post a minimum of 3x over the next 14 days.  All of your content must be approved before posting (images, videos and captions).  We strongly suggest you create all of your content at one time.  This will make the campaign easier to complete and get you paid sooner!  


Campaign Requirements:

  1. 1 Instagram Feed Post
    (Video or Images. Refer to retail link in bio)


  2. 1 Instagram Story
    (2-3 Images w/ link to retail)


  3. 1 Instagram Reel (Video) or TikTok (Video)*
    (Note: athletes with larger TikTok followings are expected to post on TikTok)

Before you begin posting content, please read the following campaign instructions:

  1. Email us your raw files (photos, videos and caption) BEFORE you post anything for approval.
    Email to:

  2. Use this shopping link on all your posts, caption and bio:
    Shopping URL:


  3. Tags:
    Instagram: @sportsillustrated, @jcpenney, @postgame.official
    TikTok: @sports.illustrated, @jcpenney

Do's & Dont's:

DO: Wear the full JCP x SI look, shoot in outdoor location that is not busy/distracting, mention why you love the collection and how you plan to wear it in your daily life 


DON'T: Have other people in the background of photo, wear any other competing brands/show any competing logos in the background, use any obscene language

If you have any questions, please email us at: