PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
NIL
OPPORTUNITY!
You Are Eligible!
Company: Sports Illustrated / JCPenney
Campaign Type: Product Review, Style & Fit, Unboxing
Social Media: Instagram & TikTok
Follower Minimum: 10,000+
Type: Stories, Feed, Reels/IGTV, TikTok
Content: Images & Videos
Payout: Cash + Free Apparel ($200 Value)
Opt-In Deadline: 1/7/22
Influencer Selection: 1/11/22
Campaign Start Date: 1/20/22
Estimated Timeline
Campaign Requirements:
-
2 Total Posts
(1 Story/Reel/TikTok + 1 Feed)
SIGN UP!
About The Campaign:
The rules of the game have changed, no longer will your workout gear be restricted to the gym, with Sports Illustrated reimagined athletic attire your performance wear is now also your everyday wear.
Sports Illustrated has been a media powerhouse for over 65 years and is now taking the iconic, trusted brand one step further. In partnering with JCPenney, the combined efforts will bring trend right, high-styled, and quality athletic apparel & accessories for consumers.
By designing product from sport to street, Sports Illustrated collection at JCPenney promises to deliver extraordinary performance and relevant look for on-or-off the field, court or track. Sport Illustrated IS the authoritative voice of the sports world and does it with style.
Sports Illustrated Website: https://si.com
Sports Illustrated Instagram: @sportsillustrated
Sports Illustrated TikTok: @sports.illustrated
JCPenney Website: https://jcpenney.com
JCPenney Instagram: @jcpenney
JCPenney TikTok: @jcpenney
Example Sports Illustrated Influencer Campaign >>
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Note: If you are approved for this campaign you will receive an email/text with INSTRUCTIONS on how/what to post. Do not post until you have been approved.
In the meantime, add your preferred payment method to your account in the Postgame App (e.g. CashApp, Venmo, Zelle, etc.). If you do not add this information, you will not get paid.