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PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Check out our real-time
NIL feed of content on Instagram!
REDEEM YOUR
NIL COIN!
Redeem your NIL Coin for the latest Postgame Gear. To place your order, click a tile below and email us your size and shipping address. We'll deduct the NIL Coin from your balance and send you the gear! To view your NIL Coin balance, login to the Postgame App.
Ways to earn NIL Coin:
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Reel Rewards - Watch featured NIL Reels in the Postgame App.
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Campaign Bonus - Create great NIL content for our brand partners.
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Tag Us - Keep posting to your IG Story wearing Postgame gear!
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