PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Check out our real-time
NIL feed of content on Instagram!
Focus: Social Media Content
Gender: Male & Female
Follower Minimum: No Minimum
Campaign Type: Ruffles is looking for great content from college athletes that have 'Swagger'.
Social Media Type: Instagram / Twitter
Content Type: Photos / Video
Campaign Start Date: June
Compensation: Cash + Free Product + Bonus $$ Opportunity
About The Campaign:
Ruffles is a chip made for the people with easy swagger. We are the official chip of the NBA, but we encompass so much more than just basketball. From sneakerheads, to car gurus, to just general fashion drip, we are the brand for you. We’re wanting creators to authentically create UGC style content that embodies the Ruffles swag and can showcase what it means to “Own Your Ridges.” That’s where you step in. Think urban lifestyle content with an Atlanta or Brooklyn vibe to it. If you are someone who can help us create this content, either with yourself or your crew, you are the person we’re looking for. The primarily deliverable is content to be posted on Ruffles owned Instagram that showcases the type of attitude we’re about. Think you got it in the bag?
Note: If you are approved for this campaign you will receive an email/text with INSTRUCTIONS on how/what to post. Do not post until you (and your content) have been approved.
In the meantime, add your preferred payment method to your account in the Postgame App (e.g. CashApp, Venmo, Zelle, etc.). If you do not add this information, you will not get paid.