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CAMPAIGN INSTRUCTIONS

Congratulations on being selected for the Postgame NIL Campaign with Reebok.  If you haven't already, you should be receiving your free shoes from Reebok in the coming days - in exchange for 3 social media posts (see requirements below).  If you are receiving extra pairs of shoes - make sure to include your teammates/coaches in your content (i.e. gifting video, etc).  If they do a good job of participating in your content, we can also bonus them with $$ ranging from $100 - $250 (depending on their follower count/engagement and quality of content).

 

You will need to upload your content for pre-approval prior to posting on Instagram and/or TikTok using the form button below.  Our team should be able to get your content approved within 24 hours.  Note: When adding music overlays, DO NOT use any songs with profanity.  When in doubt, choose an instrumental version.

Important Deadlines:

Upload Content for Pre-Approval:  January 16th

Post Content to Social Media:  Content MUST be posted by January 26th

Campaign Requirements:
 

3 Social Media Posts

  • 1 Instagram Reel Video (w/ Cover Photo AND a share to the Feed)

  • 1 Instagram Feed (Photo Carousel - min. 3 photos)  Note: This is a separate feed post than the Reel Feed share listed above.  

  • 1 Instagram Story

What to Post

  • Post #1: Instagram Feed Post (min. 3 photos of YOU wearing the Reebok shoes).

  • Post #2: Instagram In-Feed Reel Post (video of YOU wearing the Reebok shoes).

  • Post #3: Instagram In-Feed Reel Post (video of YOU passing out your Reebok shoes to your teammates, coaches, etc). 

Tagging Instructions: 

Instagram Hashtags: ##BB4000II  #SnipesUSA  #Reebok

Instagram Mentions: @reebok @postgame.official
 

 

Style Guidelines (PLEASE READ):
 

  • PHOTOS AND VIDEOS SHOULD BE SHOT WITH THE ABILITY TO CROP TO BOTH 9:16 AND 4:5 SIZES
     

  • PHOTOS AND VIDEOS SHOULD BE SHOT AND SHARED WITH THE HIGHEST POSSIBLE RESOLUTION
     

  • PHOTOS AND VIDEOS SHOULD BE NATURAL, HIGH QUALITY AND NOT OVERLY EDITED
     

  • AVOID EXAGGERATED FILTERS, MOSAIC OR TILED IMAGES, POOR LIGHTING, ETC.
     

  • POSES SHOULD BE PROFESSIONAL, POISED, AND CONFIDENT 
     

  • PLEASE AVOID OVER-SEXUALIZED OR RISQUE SHOTS
     

  • WHEN ADDING MUSIC OVERLAYS, DO NOT USE SONGS WITH PROFANITY.  WHEN IN DOUBT, CHOOSE AN INSTRUMENTAL VERSION. 
     

  • ANY  STYLED  LOOKS  SHOULD  PRESENT  THE  FOOTWEAR  IN THEIR  BEST  POSSIBLE LIGHT.
     

  • ANY  PRODUCTS  THAT  ARE  STYLED  ALONG  THE  REEBOK  PRODUCT  SHOULD  NOT  INCLUDE  ANY  VISIBLE  BRAND  LOGOS,  AND  SHOULD  BE BASICS:  IE. WHITE TEE,  JEANS, ETC.  THE  FOCUS  OF THE  CONTENT  SHOULD  BE  ON  THE  REEBOK  FOOTWEAR.
     

  • YOU MUST APPEAR IN THE PHOTOS WITH THE FOOTWEAR.  WE HAVE PLENTY OF PICTURES OF OUR SHOES.  WE WANT TO SEE YOU!
     

  • NO COMPETING FOOTWEAR BRANDS/LOGOS CAN APPEAR WITHIN YOUR CONTENT (NIKE, UNDER ARMOUR, ADIDAS, ETC...). 
     

  • BE YOURSELF!  HAVE FUN AND CONVEY TO THE WORLD YOUR ENTHUSIASM FOR REEBOK FOOTWEAR AND THE OPPORTUNITY TO PROMOTE OUR BRAND. 

Here are a couple of good examples from prior Postgame / Reebok campaigns:
 

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