PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Check out our real-time
NIL feed of content on Instagram!
Reebok x Postgame
Reebok recently partnered with Postgame to launch a NIL Campaign involving 60 Division 1 athletes from across the country. The campaign includes some of the most recognized college athlete influencers in the game today including: Darnell Washington & Kenny McIntosh (University of Georgia - Football), CJ Hicks (Ohio State - Football) Trey Sanders & Isaiah Bond (Alabama - Football), Alyssa Utsby (North Carolina - Basketball), Jaylen Clark & Tyger Campbell (UCLA - Basketball) as well as HS Phenom and son of Rapper Master P - Mercy Miller to name a few. Each athlete is providing social media endorsements (influencer) throughout the month of December to help promote the Allen Iverson Question as well as Reebok Classics.
A few of the more prominent athletes involved in the campaign are listed below:
Other Notable Athletes
Will McClendon - UCLA - Basketball
Tyger Campbell - UCLA - Basketball
Tyliek Williams - Ohio State University - Football
Teradja Mitchell - Ohio State - Football
Belle Smith - Boston College - Lacrosse
Miyan Williams - Ohio State - Football
Jordan Walker - UAB - Basketball
Kieley Gayle - University of South Carolina - Track & Field
Derrian Gobourne - Auburn - Gymnastics
Jeremiah Brown - Jackson State - Football
Quadir Copeland - Syracuse - Basketball
Jamal Shead - Basketball - Houston
Sonya Morris - Texas - Basketball
Arland Bruce - Iowa - Football
Jasmine Williams - UCF - Softball
Brad Ezewiro - Georgetown - Basketball
Esmery Martinez - Arizona - Basketball
Isis Beh - West Virginia - Basketball
Lacie Hull - Stanford - Basketball
Kevar Williams - Florida - Track & Field
Kennedy Tucker - Oklahoma - Basketball
Gabe Taylor - Rice - Football
Erin Brown - La. Monroe - Track & Field