top of page

Reebok Footwear Drop Campaign

Integrated campaign driven by the Reebok retail marketing team, focused on driving sell through of select Reebok shoes with specific retail partners – FootLocker and Champs.

Screen Shot 2022-01-06 at 11.43.36 AM copy.png

Postgame Member
Dalen Terry - Arizona - Men's Basketball


  • Content focused on promoting the launch of specific Iverson Question colorways and the re-release of the Reebok Pump.

  • Curated selection of collegiate athletes with an emphasis on basketball and football athletes.

  • Unboxing and style/fit video UGC. Content shared on athlete social channels.

  • Main focus is to create authentic content to be repurposed by the brand and to drive more awareness for the brand.

Dalen Terry
University of Arizona


bottom of page