

Reebok Footwear Drop Campaign
Integrated campaign driven by the Reebok retail marketing team, focused on driving sell through of select Reebok shoes with specific retail partners – FootLocker and Champs.

Postgame Member
Dalen Terry - Arizona - Men's Basketball
CAMPAIGN OVERVIEW

-
Content focused on promoting the launch of specific Iverson Question colorways and the re-release of the Reebok Pump.
-
Curated selection of collegiate athletes with an emphasis on basketball and football athletes.
-
Unboxing and style/fit video UGC. Content shared on athlete social channels.
-
Main focus is to create authentic content to be repurposed by the brand and to drive more awareness for the brand.
Dalen Terry
University of Arizona
EXAMPLES




-
Alfonso Plummer - Illinois Basketball
-
Destanni Henderson - South Carolina Basketball
-
Keilan Robinson - Texas Football
-
Dalen Terry - Arizona Basketball
-
Rhyne Howard - Kentucky Basketball
-
D'Andre Davis - Louisville Basketball
-
Keyshawn Lawrence - Oklahoma Football
-
Keon Coleman - Michigan State Football
-
Davion Robinson - Antelope Valley Basketball
-
Payton Willis - Minnesota Basketball
-
Sam Brunelle - Notre Dame Basketball
-
Jazz Bond - UNF Basketball
-
Jaylen Clark - UCLA Basketball
-
Eric Gaines - LSU Basketball
-
Tariq Speights - Eastern Michigan Football