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Reebok Footwear Drop Campaign

Integrated campaign driven by the Reebok retail marketing team, focused on driving sell through of select Reebok shoes with specific retail partners – FootLocker and Champs.

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Postgame Member
Dalen Terry - Arizona - Men's Basketball

CAMPAIGN OVERVIEW

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  • Content focused on promoting the launch of specific Iverson Question colorways and the re-release of the Reebok Pump.
     

  • Curated selection of collegiate athletes with an emphasis on basketball and football athletes.
     

  • Unboxing and style/fit video UGC. Content shared on athlete social channels.
       

  • Main focus is to create authentic content to be repurposed by the brand and to drive more awareness for the brand.

Dalen Terry
University of Arizona

EXAMPLES

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