PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Reebok Footwear Drop Campaign
Integrated campaign driven by the Reebok retail marketing team, focused on driving sell through of select Reebok shoes with specific retail partners – FootLocker and Champs.
Postgame Member
Dalen Terry - Arizona - Men's Basketball
CAMPAIGN OVERVIEW
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Content focused on promoting the launch of specific Iverson Question colorways and the re-release of the Reebok Pump.
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Curated selection of collegiate athletes with an emphasis on basketball and football athletes.
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Unboxing and style/fit video UGC. Content shared on athlete social channels.
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Main focus is to create authentic content to be repurposed by the brand and to drive more awareness for the brand.
Dalen Terry
University of Arizona
EXAMPLES
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Alfonso Plummer - Illinois Basketball
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Destanni Henderson - South Carolina Basketball
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Keilan Robinson - Texas Football
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Dalen Terry - Arizona Basketball
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Rhyne Howard - Kentucky Basketball
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D'Andre Davis - Louisville Basketball
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Keyshawn Lawrence - Oklahoma Football
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Keon Coleman - Michigan State Football
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Davion Robinson - Antelope Valley Basketball
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Payton Willis - Minnesota Basketball
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Sam Brunelle - Notre Dame Basketball
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Jazz Bond - UNF Basketball
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Jaylen Clark - UCLA Basketball
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Eric Gaines - LSU Basketball
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Tariq Speights - Eastern Michigan Football