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Reebok Footwear Drop Campaign

Integrated campaign driven by the Reebok retail marketing team, focused on driving sell through of select Reebok shoes with specific retail partners – FootLocker and Champs.

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Postgame Member
Dalen Terry - Arizona - Men's Basketball

CAMPAIGN OVERVIEW

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  • Content focused on promoting the launch of specific Iverson Question colorways and the re-release of the Reebok Pump.
     

  • Curated selection of collegiate athletes with an emphasis on basketball and football athletes.
     

  • Unboxing and style/fit video UGC. Content shared on athlete social channels.
       

  • Main focus is to create authentic content to be repurposed by the brand and to drive more awareness for the brand.

Dalen Terry
University of Arizona

EXAMPLES

POSTGAME WHITE
Postgame™ manages the largest sports marketing and influencer campaigns in college sports.  Our full service sports marketing agency delivers the largest scale NIL Campaigns consisting of elevated content, UGC and more - with the biggest named athletes in the game.
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