PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
NIL
OPPORTUNITY!
You Are Eligible!
Company: Reebok
Category: Footwear (Trainer)
Shoe Name: The Nano X1
Campaign Type: Product Review
Social Media: Instagram / TikTok / Twitter
Type: Video and Photo
Details: Story + Feed
Payout: $$$ + Free Shoes ($150 Value)
Cash Payout amount will be determined if/when you are selected
SIGN UP!
Opt-In Deadline: October 12, 2021
Influencer Selection: October 15, 2021
Campaign Start Date: November 1, 2021
Estimated Timeline
Campaign Requirements:
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1 Instagram Feed (3 Image carousel or Reels) with a link to shop retail in bio.
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1 Instagram Story (min. 1 Video and/or 3 frames) with a link to shop retail in story
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1 TikTok Video (optional)
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1 Tweet (optional)
** IMPORTANT **
Athlete MUST agree to authenticate their Instagram account with Creator IQ in order to allow Reebok to understand your audience and campaign activity.
About the Shoe:
As the ‘Official Shoe of Fitness’, the Nano X1 has evolved into the most wearable Nano yet with a focus on both performance and style. This new iteration is a pinnacle training solution for those who refuse to sacrifice function for style. Shoe Examples:
Who We're Looking For:
Higher profile college athletes (Male or Female) ages 18-24 whose hobbies include working out (cross-training), hanging with friends/family, prioritizing self-care in their free time & trying new things. These student athletes should be unafraid to be their authentic self.
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Note: If you are approved for this campaign you will receive an email/text with INSTRUCTIONS on how/what to post. Do not post until you have been approved.
In the meantime, add your preferred payment method to your account in the Postgame App (e.g. CashApp, Venmo, Zelle, etc.). If you do not add this information, you will not get paid.
