PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Check out our real-time
NIL feed of content on Instagram!
Reebok / Macy's
CAMPAIGN
INSTRUCTIONS
Congratulations on being selected for the latest Postgame Influencer Campaign with Reebok / Macy's - promoting Macy's line of Reebok clothing. Please read the campaign requirements AND make sure you understand the talking points and the Do's and Don'ts listed below. This will provide you with a clear understanding of what type of content Reebok is expecting.
Requirements: 4 Posts (Note: You should plan to take up to 12 photos)
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2 Instagram Feed Posts (3-5 Photo Carousel).
Use proper mention tags (below)
Use talking points suggestion(s) (below)
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2 Instagram Story Posts (These are 2 distinct Photos - not already posted on Instagram Feed)
Use proper mention tags
Extra Cash Bonus Opportunity! -
1 Instagram Reel VIDEO Post (include cover photo + Feed share) - optional
Use proper mention tags (below)
Use talking points suggestion(s) (below)
Before posting, Upload your content using the upload button below (or email to aaron@pstgm.com). Your content must be approved FIRST. (Uploading all content at one time is strongly suggested).
Your content is do for approval by May 17th!
Additional Guidelines:
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Instagram Mention Tags: @Reebok + @Macys + @postgame.official
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Hashtags: #ReebokPartner + #MacysPartner
Important: Include tags in your captions AND tag the actual photos/videos with all of the mentions above to make sure they appear in Reebok / Macy's / Postgame Tagged Feeds.
Style Guidelines:
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General focus is on driving awareness that Macy's is carrying Reebok apparel.
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‘Life is not a spectator sport’ – versatile outfits for days when you’re on the go, lounging around, going to/from practice, or going out on the town.
Other Guidelines (Do's & Don'ts):
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Do Not show any competitor brands or clear non-Reebok logos.
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Avoid having your college logo/likeness in the photos.
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No ‘mature’ content.
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Do Not Include the Reebok or Macy's logos in your posts.
Past College Athlete Influencer Examples:
About Reebok (Overview):
Reebok is an iconic and irreverent sports culture brand with a rich and storied fitness heritage dating back to 1895. Founded on athletic footwear that changed the direction of sport, Reebok continues to introduce innovations that propel the industry forward. Today, Reebok sits at the intersection of active, lifestyle and sport, offering high quality and modern styles that are adaptable for every occasion. The brand strives to deliver every athlete, from professionals to enthusiasts, with the opportunity, products and inspiration to reach their full potential. Reebok currently operates in 80 countries with approximately 400 freestanding stores around the world.
*** FTC Guidelines ***
MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.