PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Check out our real-time
NIL feed of content on Instagram!
Company: Reebok / Macy's
Sports: Basketball / Football
Location: NY, PA, MA
Type: IG Feed + IG Reels or TikTok
Content Type: Images (Priority) + Video (Secondary)
Gender: Male & Female
Payout: Cash and Apparel (est. value $200)
Opt-In Deadline: 4/1/2023
Campaign Start Date: TBD
Four (4) Posts between April - June:
3 Instagram Feed Posts (3-5 image carousel ea.)
1 Instagram Reels Post (including cover photo)*
1 Tik Tok Video Post (only if you have a significant TikTok following).
* Feed Post and Reel Post cannot be the same content. We are looking for two unique sets of content.
About the Campaign:
‘Reebok is proud to announce their expanded partnership with Macy's. They are looking for college athletes to help announce the partnership and promote a variety of outfits for days when you’re on the go, lounging around, going to/from practice, or going out. 'Life is not a spectator sport’.
Reebok is an iconic and irreverent sports culture brand with a rich and storied fitness heritage dating back to 1895. Founded on athletic footwear that changed the direction of sport, Reebok continues to introduce innovations that propel the industry forward. Today, Reebok sits at the intersection of active, lifestyle and sport, offering high quality and modern styles that are adaptable for every occasion. The brand strives to deliver every athlete, from professionals to enthusiasts, with the opportunity, products and inspiration to reach their full potential. Reebok currently operates in 80 countries with approximately 400 freestanding stores around the world.
Note: If you are approved for this campaign you will receive an email/text with INSTRUCTIONS on how/what to post. Do not post until you (and your content) have been approved.
In the meantime, add your preferred payment method to your account in the Postgame App (e.g. CashApp, Venmo, Zelle, etc.). If you do not add this information, you will not get paid.