PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Congratulations on being selected for the Postgame NIL Campaign with Reebok. If you haven't already, you should be receiving your free shoes from Reebok in the coming days - in exchange for 2 social media posts (see requirements below).
You will need to upload your content for pre-approval prior to posting on Instagram and/or TikTok using the form button below. Our team should be able to get your content approved within 24 hours. Note: When adding music overlays DO NOT use songs with profanity. When in doubt, choose an instrumental version of the song.
Upload Content for Pre-Approval: November 20th - December 10th
Post Content to Social Media: Anytime - December 17th
2 Social Media Posts
1 Instagram Reel Video (w/ Cover Photo AND a share to the Feed)
1 Instagram Feed (Photo Carousel - min. 3 photos) Note: This is a separate feed post than the Reel Feed share listed above.
1 TikTok Video (only if requested by Postgame)
Instagram Mentions: @reebok @footlocker @postgame.official
TikTok Mentions: @reebok @footlocker @postgame_nil
Style Guidelines (PLEASE READ):
PHOTOS AND VIDEOS SHOULD BE SHOT WITH THE ABILITY TO CROP TO BOTH 9:16 AND 4:5 SIZES
PHOTOS AND VIDEOS SHOULD BE SHOT AND SHARED WITH THE HIGHEST POSSIBLE RESOLUTION
PHOTOS AND VIDEOS SHOULD BE NATURAL, HIGH QUALITY AND NOT OVERLY EDITED
AVOID EXAGGERATED FILTERS, MOSAIC OR TILED IMAGES, POOR LIGHTING, ETC.
POSES SHOULD BE PROFESSIONAL, POISED, AND CONFIDENT
PLEASE AVOID OVER-SEXUALIZED OR RISQUE SHOTS
WHEN ADDING MUSIC OVERLAYS, DO NOT USE SONGS WITH PROFANITY. WHEN IN DOUBT, CHOOSE AN INSTRUMENTAL VERSION.
ANY STYLED LOOKS SHOULD PRESENT THE FOOTWEAR IN THEIR BEST POSSIBLE LIGHT.
ANY PRODUCTS THAT ARE STYLED ALONG THE REEBOK PRODUCT SHOULD NOT INCLUDE ANY VISIBLE BRAND LOGOS, AND SHOULD BE BASICS: IE. WHITE TEE, JEANS, ETC. THE FOCUS OF THE CONTENT SHOULD BE ON THE REEBOK FOOTWEAR.
YOU MUST APPEAR IN THE PHOTOS WITH THE FOOTWEAR. WE HAVE PLENTY OF PICTURES OF OUR SHOES. WE WANT TO SEE YOU!
NO COMPETING FOOTWEAR BRANDS/LOGOS CAN APPEAR WITHIN YOUR CONTENT (NIKE, UNDER ARMOUR, ADIDAS, ETC...).
BE YOURSELF! HAVE FUN AND CONVEY TO THE WORLD YOUR ENTHUSIASM FOR REEBOK FOOTWEAR AND THE OPPORTUNITY TO PROMOTE OUR BRAND.
Here are a couple of good examples from prior Postgame / Reebok campaigns: