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CAMPAIGN INSTRUCTIONS

Congratulations on being selected for the Postgame NIL Campaign with Reebok.  If you haven't already, you should be receiving your free shoes from Reebok in the coming days - in exchange for 2 social media posts (see requirements below).

 

You will need to upload your content for pre-approval prior to posting on Instagram and/or TikTok using the form button below.  Our team should be able to get your content approved within 24 hours. Note: When adding music overlays DO NOT use songs with profanity.  When in doubt, choose an instrumental version of the song.

Important Deadlines:

Upload Content for Pre-Approval:  November 20th - December 10th

Post Content to Social Media:  Anytime - December 17th

Campaign Requirements:
 

2 Social Media Posts

  • 1 Instagram Reel Video (w/ Cover Photo)

  • 1 Instagram Feed (Photo Carousel - min. 3) 
    and/or

  • 1 TikTok Video (only if requested by Postgame)

Tagging Instructions: 

Instagram Mentions: @reebok  @footlocker  @postgame.official

TikTok Mentions: @reebok  @footlocker  @postgame_nil
 

 

Style Guidelines (PLEASE READ):
 

  • PHOTOS AND VIDEOS SHOULD BE SHOT WITH THE ABILITY TO CROP TO BOTH 9:16 AND 4:5 SIZES
     

  • PHOTOS AND VIDEOS SHOULD BE SHOT AND SHARED WITH THE HIGHEST POSSIBLE RESOLUTION
     

  • PHOTOS AND VIDEOS SHOULD BE NATURAL, HIGH QUALITY AND NOT OVERLY EDITED
     

  • AVOID EXAGGERATED FILTERS, MOSAIC OR TILED IMAGES, POOR LIGHTING, ETC.
     

  • POSES SHOULD BE PROFESSIONAL, POISED, AND CONFIDENT 
     

  • PLEASE AVOID OVER-SEXUALIZED OR RISQUE SHOTS
     

  • WHEN ADDING MUSIC OVERLAYS, DO NOT USE SONGS WITH PROFANITY.  WHEN IN DOUBT, CHOOSE AN INSTRUMENTAL VERSION.
     

  • ANY  STYLED  LOOKS  SHOULD  PRESENT  THE  FOOTWEAR  IN THEIR  BEST  POSSIBLE LIGHT.
     

  • ANY  PRODUCTS  THAT  ARE  STYLED  ALONG  THE  REEBOK  PRODUCT  SHOULD  NOT  INCLUDE  ANY  VISIBLE  BRAND  LOGOS,  AND  SHOULD  BE BASICS:  IE. WHITE TEE,  JEANS, ETC.  THE  FOCUS  OF THE  CONTENT  SHOULD  BE  ON  THE  REEBOK  FOOTWEAR.
     

  • YOU MUST APPEAR IN THE PHOTOS WITH THE FOOTWEAR.  WE HAVE PLENTY OF PICTURES OF OUR SHOES.  WE WANT TO SEE YOU!
     

  • NO COMPETING FOOTWEAR BRANDS/LOGOS CAN APPEAR WITHIN YOUR CONTENT (NIKE, UNDER ARMOUR, ADIDAS, ETC...). 
     

  • BE YOURSELF!  HAVE FUN AND CONVEY TO THE WORLD YOUR ENTHUSIASM FOR REEBOK FOOTWEAR AND THE OPPORTUNITY TO PROMOTE OUR BRAND. 

Here are a couple of good examples from prior Postgame / Reebok campaigns: