PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Type: IG Feed + IG Reels or TikTok
Gender: Male & Female
Follower Minimum: 10,000+
Payout: Cash and Footwear (valued at $250)
Opt-In Deadline: 11/7/2022
Campaign Start Date: TBD
The expected turn around time for athletes to complete this campaign will be very fast. Do not opt-in for this campaign if you are unable to create content within the next couple of weeks.
Two (2) Posts:
1 Instagram Feed Post (video + cover photo)
1 Instagram Reels Post (including cover photo)*
1 Tik Tok Video Post (only if you have a significant TikTok following).
* Feed Post and Reel Post cannot be the same content. We are looking for two unique sets of content.
Note: If you are approved for this campaign you will receive an email/text with INSTRUCTIONS on how/what to post. Do not post until you (and your content) have been approved.
In the meantime, add your preferred payment method to your account in the Postgame App (e.g. CashApp, Venmo, Zelle, etc.). If you do not add this information, you will not get paid.