PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Athletes - Download the App!
View our Instagram Tagged feed to view thousands of examples of UGC content by college athletes! Don't forget to also visit our main feed for elevated content examples
POSTGAME & QUIZLET TEAM UP FOR MENTAL HEALTH AWARENESS MONTH
The stresses and pressures on college athletes are real. High expectations from coaches, family, friends, fans - pressures to perform on the court and in the classroom - can be overwhelming.
At Postgame we are proud to play a small part in helping college athletes tell their stories and talk about mental health through our brand partner Quizlet during Mental Health Awareness Month.
A big thank you to the Quizlet team for their leadership on this important topic.
Postgame Member
Danielle Lynch - Memphis - Track & Field
CAMPAIGN EXAMPLES
Kayla Keiser
Georgia Tech - Volleyball
Tariq Speights
Eastern Michigan - Football
"As the father of a Division 1 athlete the mental health campaign with Quizlet was near and dear to my heart. Between travel, classes, study, practice, weights, managing finances - and now NIL - there's a lot for college athletes to take on. Finding creative ways to deal with stress when times get tough is often what determines their success both on and off the field."
Bill Jula
CEO & Co-Founder
Postgame
Cayden Henschek
Wisconsin Parkside - Wrestling
Kaylany Steele
UCLA - Gymnastics
"Student-athletes on campuses are hit with more pressure to perform and excel. They live such hectic schedules with so many expectations... There’s not really much time to stop and process anything."
Josie Nicholson
Sports Psychologist
University of Mississippi
Camille Vitoff
Towson State - Gymnastics
Chase Saldate
Michigan State - Wrestling
"A new U.S. survey examining Gen Z attitudes toward mental health and learning shows that it remains an issue critical to success for the modern learner, with 57% of respondents indicating their mental health remained the same or got worse compared to last school year."
Quizlet Survey Reveals the State of Mental Health and the Modern Learner
Qualtrics Insight Platform
Trey Creamer
UNC Charlotte - Football
Seny N'diyae
West Virginia - Basketball
Postgame™ is the world's leading NIL Agency that global brands trust to navigate the new era of college athletics. Our experience, team and technology allow us to manage influencer marketing campaigns at scale between brands and NIL athletes. Learn more about how we're facilitating NIL marketing through social media with college athletes.
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Suite 130-3
Sarasota, FL 34236
