PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
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PSD UNDERWEAR
CAMPAIGN
INSTRUCTIONS
Congratulations on being selected for the PSD Underwear NIL Campaign with Postgame! You will be required to complete 2 of the 3 campaign themes outlined below.
3 total posts are required:
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1 Instagram Feed Post (3-5 Photo Carousel)
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2 Videos (Instagram Reel(s) and/or TikTok(s))
You MUST turn in all your content (to the upload form below) BEFORE August 15th.
**IMPORTANT**
Before proceeding to the campaign instructions - YOU MUST sign the Athlete Agreement / Contract. This contract outlines the agreement between you and Postgame - specific to this campaign - including deliverables, timelines and more. Click the button below to provide us with a digital signature. Also, please provide your preferred payment method by completing our payment form.
Upload all of your raw content using the Form (button) below (photos, video and caption). Or you can email files to your Postgame campaign manager shelby@pstgm.com We suggest uploading all of your content at once.
Make sure to read all of the campaign instructions/details below before creating your content.
Campaign Instructions & Requirements
Step1: Please read the ** Campaign Brief ** instructions carefully. You are required to create 2 of the 3 content themes listed below. Note: The ** Campaign Brief ** includes: Video Style, Example Scripts, Best Practices, Deliverables, Tagging Instructions and Examples.
Required #1:
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Theme: "Try-On" / Review"
Required #2 (choose one):
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Theme: "Negative Hook"
If you have any questions about what is required, email Shelby Banks at shelby@pstgm.com or reach out to us on Instagram Direct Message @postgame.official
*** FTC Guidelines ***
MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.