Postgame manages every aspect of an influencer campaign between leading brands and our member athletes.
PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
PHASE 5: INSTRUCTION
AOnce the offer is accepted, Postgame sends extensive campaign instructions to the athlete that include:
- Intro Video With Campaign Objectives
- Campaign Requirements & Expectations
- Campaign Briefs (Brand/Product)
- Sample Content Suggestions
PHASE 6: THE CAMPAIGN
This is where we earn our stripes!
Busy schedules that include 5AM workouts, class attendance, practice & games, travel, late night tutoring - make executing on a successful campaign with college athletes challenging to say the least.
Postgame makes your life easier and removes your risk by putting our team and system into action to ensure success.
PHASE 7: TRACKING / REPORTING
Postgame tracks all activity - and provides the brand with a window into the campaign as it's happening.
At the conclusion, Postgame quantifies key metrics that are important such as:
- Total Followers Reached
- Conversions (CPA Campaigns)
- CPM Rates
- And More...
PHASE 8: PAYMENT
Postgame manages payment to all athletes who met the campaign requirements. Additionally, Postgame will generate an end of the year 1099 to each athlete for tax purposes.
Lastly, Postgame will refund or credit the brand for any athlete who failed to meet the campaign expectations.