The app that started as a way to measure student-athletes’ NIL value has grown to include branding services, an NFT marketplace, and “NIL Coin,” its own cryptocurrency.

Hardly a day goes by without significant cryptocurrency or NFT news coming across our feeds. The same could be said for college sports and major name, image, and likeness deals. After starting as an app that could predict a college athlete’s monetary value, Postgame and founder Bill Jula are combining those two worlds. NIL Coin, the first cryptocurrency made specifically for college athletes to make money, officially launched on Wednesday. It’s the latest and most profound evolution for a brand that began a year ago by anticipating upcoming changes to the college athletics landscape.