PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Company: Postgame Apparel Promotion!
Social Media Channel: Instagram
Posting Deadline: Post within 5 days of receiving your apparel.
1 Instagram Reel + Cover Photo + Feed Share
About The Campaign:
Congratulations on being selected to participate in our latest T-Shirt / Hoodie NIL campaign!
In return for the free apparel and the opportunity to earn $$ bonus for great content, each athlete will create an Instagram Reel Video (:15 - :30) wearing the Postgame gear during a workout and tag @postgame.official. Each Reel will include a cover photo and shared on the IG Feed. Make sure the Postgame logo is clearly visible in your videos and photos.
In addition to the free apparel, Postgame will also reward athletes who create great content (see example below) with cash bonuses ranging from $20 - $200 as well as NIL Coin which can be redeemed for other items (including the latest Postgame designs) within the Postgame app (coming soon).
Note: After you have completed your 1 Reel requirement you can continue to earn 200,000 NIL Coin each time you post an IG Story of you wearing your Postgame gear. Don't forget to tag us @postgame.official
This is a great opportunity for many of you to prove yourself as a content creator - which will put you on our radar for future NIL deals with our brand partners. Think of this as a try-out with a chance to earn $$!