PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Working with college athletes on an influencer campaign at scale is incredibly challenging. Between AM workouts, classes, practice, travel, games, tutoring, meals... it's a full-time job finding reliable athletes who can produce quality content for your brand in a timely manner.
Postgame has the technology, the team and most importantly the experience of working with thousands of college athletes to manage your campaign. Learn more about our process below.
Jake Goodman - Eastern Michigan - Football
Examples of our favorite Postgame™ athletes endorsing a few of our brand partners can be found below. Brands include: Free People Movement, Reebok, Slate Milk, Quizlet, Sports Illustrated, Urban Outfitters, Door Dash, York Athletics, Harmless Harvest, Izod and others.
An updated feed of the latest 100 Postgame member IG Story posts can also be found under our Instagram 'NIL Example' highlight icon as well as recently tagged Instagram Feed posts by our member athletes.
Tariq Speights- Eastern Michigan - Football
FREE PEOPLE MOVEMENT
Free People Movement is the first all female brand that Postgame has worked with. The partnership is currently in its third phase having already included nearly 100 female athletes since August 2021. The brand is one of the most popular campaigns featured by Postgame and continues to produce high quality content and results for the brand.
Participating athletes from: Wake Forest, Florida, Oregon, UCLA, Princeton, USC, Colorado, Stanford, Michigan, Alabama, MSU, Utah, Clemson...
View the Free People Campaign Overview Page >>
Example 2 | Example 3 | Example 4 | Example 5 | Example 6 | Example 7 | Example 8 | Example 9
A number of hand-picked college athletes from California based colleges kicked off a NIL Campaign with one of the newest Postgame brand partners - Harmless Harvest. The campaign, which launched at the end of the academic year as many student-athletes were completing final exams and/or participating in end of the year tournaments - included a combination of video and photo posts to their Instagram and TikTok.