PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
REEBOK QUESTION
CHAMPS SPORTS
NIL CAMPAIGN
INSTRUCTIONS
Congratulations on being selected for this Postgame Influencer Campaign with Reebok and Champs Sports! You will be receiving your free Reebok Question Pink Toe Basketball shoes any day now. You are required to post a minimum of 3x over the next 2 weeks.
-
1 Instagram Video Feed / Reels Post (with link to retail in bio)
-
2 Instagram Stories - (min. 3 frames w/ link to retail)
-
TikTok (optional) - if you have a large following
Before you begin posting content, please read the following for campaign Instructions and Suggestions.
-
Although there is no pre-approval required for this campaign, we would like you to upload your raw files (photos and videos) before you post and begin tagging and placing stickers on your content and/or adding music (must be royalty-free music).
Upload Your Raw Files Here: https://forms.gle/AR7avQxKxUt75gQ96
-
Review these past NIL footwear campaigns as great examples of the type of content we are expecting
ALL of your posts MUST include the following:
Instagram Tags:
-
@reebok
-
@champssports
(REQUIRED FOR ALL POSTS. You MUST tag all in-feed photos/videos, IG stories, and use in all captions) -
@postgame.official
(we need this for tracking)
TikTok:
-
Tag: @reebok
Hashtag:
#Reebok
***VERY IMPORTANT***
DO NOT take photos or film with any competing footwear products in the frame. You will be asked to re-shoot. Also, music cannot contain any profanity and should be royalty-free.
If you have any questions, please email us at: info@pstgm.com
*** FTC Guidelines ***
MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.