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PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
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NIL feed of content on Instagram!
Changing the Game for Brands!
Postgame is a leading NIL Agency that global brands trust to navigate the new era of college athletics.
Our experience, team and technology allow us to manage campaigns at scale for our brand partners. Check out some of our recent campaign examples, sign up for an upcoming webinar or schedule a call to find out more about how we're changing the game!
Trayce Jackson - Indiana University - Basketball
Being able to partner with Postgame and work with these athletes allows us to authentically connect with our target customers - sports driven fans.
- Nick Lamothe, CMO