PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
View the
latest Postgame
NIL content!
NIL CONTEST
Note: To be eligible for this contest you must be a Postgame member and have received your custom adidas tracking link. 1). Download the Postgame App. 2). Receive your custom adidas tracking link (this may take 24-48 hours to receive). Once you have received your tracking link - create your first adidas NIL post before February 7th. Contest Details below:
Your Reward for Posting
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50% off to adidas.com for everyone who participates
Contest
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Athletes with the best performing and creative content to be included in a future PAID sponsored campaign.
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Additional Cash Bonuses for other top performers and creators.
Requirements
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Create 1 Instagram Reel (share to Feed)
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:15 - :60 video length
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Include a Cover Photo
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Mention @adidas and @postgame.official
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Hashtag #adidasNILambassador
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Add your affiliate link in your bio
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Refer to your affiliate link in your caption.
If you have questions, email info@pstgm.com