PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
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View our Instagram feed for a quick look at our NIL content.
National Championship Winner, Oscar Delp, of UGA football teams up with Ticketmaster in recent NIL deal.
Oscar Delp, the talented tight end for the University of Georgia, has been making waves both on the field and in the NIL space. Recently, he recorded a season-high 43-yard catch during a thrilling matchup against the Texas Longhorns, a newly added rival in the SEC. His standout performance not only contributed to a significant win for the Bulldogs but also showcased his potential as a playmaker in college football. With his growing recognition, Delp has also secured a notable Name, Image, and Likeness (NIL) deal with Ticketmaster, signaling a new era for athletes looking to leverage their brand.
This partnership with Ticketmaster is a testament to the evolving landscape of athlete marketing, where college players can now capitalize on their popularity. Delp's ability to engage with fans through this deal enhances his visibility while offering Ticketmaster an avenue to connect with the college sports community. As NIL opportunities expand, Delp's successful combination of on-field excellence and strategic branding efforts positions him as a key player not just in football but also in the realm of athlete endorsements, setting a promising precedent for his future endeavors.