PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Athletes - Download the App!
View our Instagram feed for a quick look at our NIL content.
Clemson University Quarterback Cade Klubnik participates in the launch of the HEYDUDE Collegiate 2.0
Clemson University Quarterback Cade Klubnik partnered with HEYDUDE to launch the second line of their Collegiate Collection. Former Texas Gatorade Player of the Year is also enjoying a successful 2024 season with an 8-2 record. His partnership with HEYDUDE was highlighted by a perfectly timed post following a win against Wake Forest.
HEYDUDE Collegiate 2.0 collection expands beyond Clemson, featuring shoes for Ohio State, Georgia, Michigan State, Penn State, and Michigan. Postgame played a major role in the campaign's launch, using NIL partnerships to bring the collection to life. To learn more about promoting your brand through college athletes with Postgame, contact us at info@pstgm.com
