PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
REEBOK NANO
NIL CAMPAIGN
INSTRUCTIONS
Congratulations on being selected for this Postgame Influencer Campaign with Reebok! You will be receiving two pairs of free Reebok Nano shoes within the next couple of days. Please feel free to feature either colorway in your social posts. You do not need to prioritize one colorway over the other, but you can feature both if you’d like.
Before you begin posting content, please read the following for campaign Instructions and Suggestions.
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All athletes participating in the campaign MUST authenticate their social media accounts on Creator IQ. You have already received your custom CIQ link in a prior message. Note: If you have run into issues, try opening a Private (iPhone) or Incognito (Android) Browser. Let us know if you continue to have trouble.
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Your content must be approved BEFORE you post on social media. A combination of VIDEO and Photo content is required. You must appear in all content. Do not rely on photos or boomerang videos to suffice. We suggest creating and uploading all of your content at once.
Upload Your Content Here: https://forms.gle/1TNC1xKvuZDvTja89
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Review the Reebok Campaign Brief to learn more about the Reebok Nano, campaign suggestions and Do's & Don'ts:
Women's: https://bit.ly/3C0CSHy
Men's: https://bit.ly/3kmun3T
You are required to post a minimum of 2x over the next 2 weeks.
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1 Instagram Feed / Reels Post (with link to retail in bio)
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1 Instagram Story - (min. 3 frames w/ link to retail)
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TikTok (optional) - if you have a large following
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Twitter (optional) - if you have a large following
ALL of your posts MUST include the following:
Instagram Tags:
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@reebok (REQUIRED FOR ALL POSTS. You MUST tag all in-feed photos/videos, IG stories, and use in all captions)
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@postgame.official (OPTIONAL. Only use this tag directly on in-feed photos/videos. For IG stories, you can use the tag but make it small on the last frame of your story, and DO NOT use in in-feed captions).
Twitter (optional):
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Tags: @reebok
TikTok:
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Tag: @reebok
** IMPORTANT
This campaign is not an official deal or endorsement, so please ensure your caption speaks to product promotion for the Reebok brand ONLY.
If you have any questions, please email us at: info@pstgm.com
*** FTC Guidelines ***
MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.