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Before proceeding to the campaign instructions below - YOU MUST first sign the Athlete Agreement / Contract.  This contract outlines the agreement between you and Postgame - specific to this campaign - including deliverables, timelines and more.  Click the button below to provide us with a digital signature.

Congratulations on being selected for the latest Postgame Influencer Campaign with McDonald's - promoting App Downloads, MyMcDonald’s Rewards, McDelivery and Mobile Order Pay programs in the TN / KY / AL regions! Please read the campaign requirements AND make sure you understand the talking points and the Do's and Don'ts listed below. This will provide you with a clear understanding of what type of content McDonald's is expecting.


  • 1 Instagram Feed Post (3-5 Photo Carousel).
    Use proper mention tags (below)
    Use talking points suggestion(s) (below)


  • 1 Instagram Reel or TikTok Video Post
    Use proper mention tags (below)
    Use talking points suggestion(s) (below)


  • 1 Instagram Story Post (2 Photos). 
    Use proper mention tags (below)

Before posting, Upload your content using the upload button below (or email to Your content must be approved FIRST. (Uploading all content at one time is strongly suggested). 

Additional Guidelines:

  • McDonald's App Download Link: Use this link in your Story / Caption.  Refer to it as a link in your bio as well:
    This is very important!

  • Instagram Mention Tags: @mcdonaldsgreatertn + @postgame.official

  • TikTok Mention Tags: @mcdonaldsgreatertn + @postgame_nil

Talking Point Suggestions:

  • Don’t forget to download the MyMcDonald's Rewards app to earn points on every purchase and take advantage of exclusive daily deals!

  • I love ordering on the app to get my favorite drinks, fries and sweets at the best price and the best part is I can redeem my points for free McDonald’s!

  • The best way to order at McDonald's is on the app! I order and pay ahead and head right to the curbside spot like an MVP.

  • Breeze through the drive-thru like a Pro when you order on the McDonald's app! Place your order and pay ahead and head right to curbside or the front counter. My faves are ready for me faster than ever!

  • When I have class, practice and studying to juggle, McDonald's makes ordering dinner easy. I place an order and pay ahead on the app and my meal is ready for me in a breeze.

Content Idea Suggestions:

  • Ordering dinner on the app and picking up on the way home after a late night practice

  • Enjoying breakfast with teammates following a morning training session 

  • Get ready with me video having coffee delivered while they get ready for class 

  • Show how easy it is to order their meal through the McDonald’s app and rack up points to redeem for McDonald’s food favorites.

Technical Guidelines​:

  • Shoot in a well-lit area in natural lighting

  • Content should clearly showcase McDonald's products (Food, App, etc.)

  • When showing McDonald's products - have the McDonald’s "M" arches logo facing the camera on the cup. Make sure any wording is not backwards!

  • Products should be centered and not cut off

  • Content mood / aesthetic should be positive, energetic, overall bright, and clean.

  • Content should feel natural to your feed.

  • Content should be in focus and high-resolution.

  • Shoot vertical content.


  • ** IMPORTANT** DO NOT Include other brand logos in your photos/videos

  • DO NOT Shoot in dark lighting / at night or with flash

  • DO NOT Use overly strong filters

  • DO NOT Include the any additional McDonald's graphics (i.e. logos) on your posts.  Let the products do the work!  

  • DO NOT Include or reference alcohol or drugs in your content

Past McDonald's Influencer Campaign Examples:

*** FTC Guidelines ***

MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.

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