PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Check out our real-time
NIL feed of content on Instagram!
McDonald's
CAMPAIGN
INSTRUCTIONS
***IMPORTANT***
Before proceeding to the campaign instructions below - YOU MUST first sign the Athlete Agreement / Contract. This contract outlines the agreement between you and Postgame - specific to this campaign - including deliverables, timelines and more. Click the button below to provide us with a digital signature.
Congratulations on being selected for the latest Postgame Influencer Campaign with McDonald's - promoting App Downloads, MyMcDonald’s Rewards, McDelivery and Mobile Order Pay programs in the TN / KY / AL regions! Please read the campaign requirements AND make sure you understand the talking points and the Do's and Don'ts listed below. This will provide you with a clear understanding of what type of content McDonald's is expecting.
Requirements:
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1 Instagram Feed Post (3-5 Photo Carousel).
Use proper mention tags (below)
Use talking points suggestion(s) (below)
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1 Instagram Reel or TikTok Video Post
Use proper mention tags (below)
Use talking points suggestion(s) (below)
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1 Instagram Story Post (2 Photos).
Use proper mention tags (below)
Before posting, Upload your content using the upload button below (or email to shelby@pstgm.com). Your content must be approved FIRST. (Uploading all content at one time is strongly suggested).
Additional Guidelines:
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McDonald's App Download Link: Use this link in your Story / Caption. Refer to it as a link in your bio as well: https://bit.ly/postgamemcdonalds
This is very important!
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Instagram Mention Tags: @mcdonaldsgreatertn + @postgame.official
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TikTok Mention Tags: @mcdonaldsgreatertn + @postgame_nil
Talking Point Suggestions:
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Don’t forget to download the MyMcDonald's Rewards app to earn points on every purchase and take advantage of exclusive daily deals!
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I love ordering on the app to get my favorite drinks, fries and sweets at the best price and the best part is I can redeem my points for free McDonald’s!
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The best way to order at McDonald's is on the app! I order and pay ahead and head right to the curbside spot like an MVP.
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Breeze through the drive-thru like a Pro when you order on the McDonald's app! Place your order and pay ahead and head right to curbside or the front counter. My faves are ready for me faster than ever!
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When I have class, practice and studying to juggle, McDonald's makes ordering dinner easy. I place an order and pay ahead on the app and my meal is ready for me in a breeze.
Content Idea Suggestions:
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Ordering dinner on the app and picking up on the way home after a late night practice
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Enjoying breakfast with teammates following a morning training session
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Get ready with me video having coffee delivered while they get ready for class
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Show how easy it is to order their meal through the McDonald’s app and rack up points to redeem for McDonald’s food favorites.
Technical Guidelines:
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Shoot in a well-lit area in natural lighting
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Content should clearly showcase McDonald's products (Food, App, etc.)
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When showing McDonald's products - have the McDonald’s "M" arches logo facing the camera on the cup. Make sure any wording is not backwards!
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Products should be centered and not cut off
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Content mood / aesthetic should be positive, energetic, overall bright, and clean.
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Content should feel natural to your feed.
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Content should be in focus and high-resolution.
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Shoot vertical content.
Don'ts:
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** IMPORTANT** DO NOT Include other brand logos in your photos/videos
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DO NOT Shoot in dark lighting / at night or with flash
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DO NOT Use overly strong filters
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DO NOT Include the any additional McDonald's graphics (i.e. logos) on your posts. Let the products do the work!
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DO NOT Include or reference alcohol or drugs in your content
Past McDonald's Influencer Campaign Examples:
*** FTC Guidelines ***
MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.