PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Check out our real-time
NIL feed of content on Instagram!
McDonald's
CAMPAIGN
INSTRUCTIONS
Congratulations on being selected for the latest Postgame Influencer Campaign with McDonald's - promoting their line of Frozen Drinks in the NC / VA region! Before you begin creating content, please read the campaign requirements AND make sure you understand the talking points and the Do's and Don'ts listed below. This will provide you with a clear understanding of what type of content McDonald's is expecting.
Requirements:
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1 Instagram Feed Post (3-5 Photo Carousel).
Use proper mention and hashtags (below)
Use talking points suggestion(s) (below)
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1 Instagram Reel or TikTok Video Post
Use proper mention and hashtags (below)
Use talking points suggestion(s) (below)
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1 Instagram Story Post (2 Photos).
Use proper mention and hashtags.
Before posting, Upload your content using the upload button below (or email to shelby@pstgm.com). Your content must be approved FIRST. (Uploading all content at one time is strongly suggested).
Additional Guidelines:
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Instagram Mention Tags: @mcdonalds.northcarolina OR @mcdonalds.swvirginia + @postgame.official
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Instagram Hashtags: #frozencoke #frozencocacola or #frozenfanta
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TikTok Mention Tags: @mcdonalds.northcarolina OR @mcdonalds.swvirginia + @postgame_nil
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TikTok Hashtags: #frozencoke #frozencocacola or #frozenfanta
Talking Point Suggestions:
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I order my frozen drinks on the McDonald’s app and through May 12 you can get one for free with any 6 or 10 piece McNuggets purchase!
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Plus, I earn points on every order that I can use to redeem for my favorite McDonald’s treats!
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Don’t forget to order your frozen drinks on the McDonald’s app for the best deals and earn points on every purchase!
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The best way to grab my Frozen Drinks at McDonald's is by ordering on the app! I order and pay ahead and head right to the curbside spot like an MVP.
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I'm ice cold on the field - and so are my drinks!
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Warm weather is here which means it's time for frozen drinks! I’m sipping on McDonald’s Frozen drinks all summer - I’m loving the Frozen Fanta Wild Cherry, Blue Raspberry and Coca-Cola, but let me know which is your favorite!
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McDonald’s has the coolest drinks! In frozen flavors like Coca-Cola, Fanta Wild Cherry and Blue Raspberry, there’s an ice cold flavor for every mood.
Technical Guidelines:
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Shoot in a well-lit area in natural lighting
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Content should clearly showcase McDonald's product
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When showing the Frozen Carbonated Beverage - have the McDonald’s "M" arches logo facing the camera on the cup. Make sure it is not backwards!
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Product should be centered and not cut off
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Content mood / aesthetic should be positive, energetic, overall bright, and clean.
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Content should feel natural to your feed.
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Content should be in focus and high-resolution (Note: The Frozen Carbonated Beverages will melt and separate quickly. Please try your best to shoot content as quickly as possible so the product shows as fresh and frozen as possible).
Don'ts:
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** IMPORTANT** DO NOT Include other brand logos in your photos/videos
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DO NOT Shoot in dark lighting / at night or with flash
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DO NOT Use overly strong filters
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DO NOT Include the any additional McDonald's graphics (i.e. logos) on your posts. Let the product do the work!
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DO NOT Include or reference alcohol or drugs in your content
Past McDonald's Influencer Campaign Examples:
*** FTC Guidelines ***
MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.