PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
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Company: McDonald's
Focus: Social Media Content
Location: You must attend a college in specific NC / VA areas (see list below)
Follower Minimum: 2,000
Campaign Type: Product Review
Social Media Type: Instagram Reels / Feed / Story and/or TikTok
Content Type: Videos + Photos
Campaign Start Date: March 2023
# of Posts Required: 2-3
Compensation: Cash, Product + Bonus $$
*Athletes must attend a college within the following metro areas in NC and VA: Raleigh-Durham, Greensboro, Greenville, Winston-Salem, Blacksburg (VA), High Point, Fayetteville.
DO NOT Opt-In if you attend college outside of these areas.
About The Campaign:
We’re looking for collegiate athlete influencers with ice in their veins, an obsession with social media, and an appetite for McDonald’s every day!
McDonald’s is launching its coolest drinks ever - Frozen Carbonated Beverages in three frosty flavors, Fanta Wild Cherry, Fanta Blue Raspberry and Frozen Coca-Cola.
We encourage athletes to taste and try each of these new Frozen Carbonated Beverages, especially if the flavor matches their school colors to rep their team!
Athletes should have a taste for the coolest trends on Instagram and TikTok and enthusiasm connecting with followers authentically.
Lastly, athletes should know how to use the McDonald’s app to order and rack up points to redeem for McDonald’s food favorites.
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Note: If you are approved for this campaign you will receive an email/text with INSTRUCTIONS on how/what to post. Do not post until you (and your content) have been approved.
In the meantime, add your preferred payment method to your account in the Postgame App (e.g. CashApp, Venmo, Zelle, etc.). If you do not add this information, you will not get paid.