PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
PLACE YOUR ORDER!
Now for the fun part. Ordering Lulus for your NIL Campaign!
Choose from any category below to search for items. For the items you select - Copy/Paste the item URL into the Google Order Form provided. Don't forget to add your size. Do your best to create a full outfit - and be careful not to go over the total $$ amount of apparel you have been awarded (e.g. $250, etc...).
View Product Categories to begin selecting items:
JULY | SUMMER VACATION | BACK TO SCHOOL
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Summer Fashion:
https://www.lulus.com/categories/893/summer-fashion.html
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Summer Dresses:
https://www.lulus.com/categories/893_3870/summer-dresses.html
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Beach Vacation:
https://www.lulus.com/categories/2442/beach-vacation-clothing.html
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Going Out:
https://www.lulus.com/categories/4970/going-out-outfits.html
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Cocktail Dresses:
https://www.lulus.com/categories/13_429/cocktail-dresses.html
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Summer Shoes:
https://www.lulus.com/categories/179_255/summer-shoes.html
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Accessories:
https://www.lulus.com/categories/99/accessories.html
AUGUST | FALL PREVIEW
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Fall Fashion:
https://www.lulus.com/categories/907/fall-fashion.html
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Fall Essentials:
https://www.lulus.com/categories/907_5691/fall-essentials.html
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Fall Dresses:
https://www.lulus.com/categories/907_6721/fall-dresses.html
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Loungewear:
https://www.lulus.com/categories/4630/loungewear.html
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Going Out:
https://www.lulus.com/categories/4970/going-out-outfits.html
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Cocktail Dresses:
https://www.lulus.com/categories/13_429/cocktail-dresses.html
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Fall Shoes:
https://www.lulus.com/categories/179_657/fall-shoes.html
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Accessories:
https://www.lulus.com/categories/99/accessories.html