PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
LULUS CAMPAIGN
INSTRUCTIONS
Congratulations on being selected for the Lulus NIL Campaign with Postgame!
In the coming days you will receive your Lulus apparel - which needs to be worn in all of your campaign videos and photos. All content will need to be approved before posting. We strongly suggest creating all of your content at one-time to make this process simple.
Upload all of your raw content using the Form (button) below (photos, video and caption). Or you can email files to your Postgame campaign manager jake@pstgm.com
Make sure to read all of the campaign instructions/details below before creating your content. We've highlighted some of the most important information in yellow. Note: Your requirements might be slightly different based our original communication through Instagram DM. Follow those campaign requirements.
Campaign Requirements
Total # of Posts: 3
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1 IG Reel (Vertical Video)
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1 IG Feed (Photos)
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1 TikTok (or a 2nd IG Reel - Video)
Note: Videos should be (:15 - :60 in length)
Note: If you do not have a large TikTok following, you will be expected to create a 2nd Reel (Video) post - see above.
Upload / Posting Timeline:
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Upload content for approval by: July 28th
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Post content by: August 10th
Tagging Instructions:
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Instagram Hashtags / Caption Tags: #luluspartner #lovelulus
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Instagram Mentions: @lulus @postgame.official
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TikTok Hashtags / Caption Tags: #luluspartner #lovelulus
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TikTok Mentions: @lulus @postgame.official
DO'S and DON'TS
DO's:
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Content should be taken vertically.
- Caption content overlayed on an image or video must be a neutral color font (e.g. white, beige) and must NOT cover or detract from the outfit.
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Video content should be a minimum of 15 seconds.
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Content should have good composition - both the athlete and outfits are able to be clearly seen.
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Use good, natural lighting and a simple, aesthically pleasing background.
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Items should be steamed, if necessary, and free of visible wrinkles.
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Lulus brand should be portrayed in a positive light.
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Spell Lulus as “Lulus”
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The Lulus brand should be referred to as, “affordable” or “affordable luxury”. Please highlight affordability and quality that the Lulus brand offers in your content.
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Video concepts should focus on storytelling rather than just a try-on haul (i.e., GRWM for a night out, affordable outfits for back to school, comfy looks for class, summer OOTD, etc.)
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Incorporate Lulus “Love the Moment” concept within your content, and how you style Lulus for moments in your everyday life as an athlete and college student.
DO NOT:
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Refer to Lulus as 'cheap' or 'fast fashion'
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Lulus brand should not be portrayed in a negative light.
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Avoid including an asterisk, apostrophe, or second capital L in Lulus. It's Lulus NOT Lulu's.
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Do NOT cover or detract from the outfit with your caption text
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Athletes should not be far away or out of focus in their content.
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Content should not be dimly lit or taken in clearly artificial lighting.
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Please don’t tag or feature other brands in your content.
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Please DO NOT feature other individuals in the background of your content or items such as parking garages, bbq grills, bathrooms, cars, traffic cones/signs, stained walls, garage doors, or any similar items or locations.
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Video shootage must not be shaky, please use a tripod if necessary to ensure stable footage.
About The Campaign:
Lulus is looking for college athletes to help promote their exclusive and affordable luxury women's styles in this 'Love the Moment' campaign. Your content will show how you style Lulus for moments in your everyday life as a student-athlete. Styles will include: Summer/Vacation, Going Out, Summer to Fall Transitional Looks for Back to School, and Fall Preview.
As a reminder, here are a few examples:
Also, here is a link to the campaign visual brief / mood board >>
** IMPORTANT ** All content is expected to remain on your feed(s) for a minimum of 90 days. Failure to fulfill this obligation will result in a ban from all future Postgame deals - and the brand will be notified.
Upload your content here (or email to jake@pstgm.com)
*** FTC Guidelines ***
MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.