PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
LULUS CAMPAIGN INSTRUCTIONS
Congratulations on being selected for the Lulus NIL Campaign with Postgame! It is now time to read through the Lulus Campaign Brief, place your order for your apparel and most importantly, follow the campaign instructions for getting your content approved, tagging instructions, posting requirements and more (Step 3 below).
Click the image below to begin reviewing the brief to become familiar with what will be expected of you in this campaign.
Step 1: Read the Campaign Brief in it's entirety. Use the brief for content inspiration, do's & don'ts, content tips and more. If you have questions about content ideas, feel free to DM Postgame anytime!
Step 2: Order Your Apparel: visit Slide #4.
You can choose between $250 - $500 worth of items (Your amount is dependent upon what we have already told you. If you have questions, email jake@pstgm.com or DM us on Instagram).
To place your order, copy/paste each items URL and include your size into the Postgame Order Form >>. Once you have placed your order, you will receive your items within 5-7 days.
Step 3: Campaign Instructions
Required # of Posts: See Instagram DM sent to you on October 26th for your total number of required posts.
Content Approval Due Date: November 15, 2022 (use Form Button below to upload videos/photos/captions)
Posting Deadline: November 25, 2022
Instagram Hashtags: First two lines - #luluspartner #lovelulus
Instagram Mention Tags: @lulus @postgame.official
TikTok Hashtags: First two lines - #luluspartner #lovelulus
TikTok Mention Tags: @lulus @postgame_nil
*** FTC Guidelines ***
MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.