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Congratulations on being selected for this latest Lulus NIL opportunity with Postgame!  Upload all of your raw / high resolution content using the Form (button) below (photos, video and caption).  If you have any questions about this, email your Postgame campaign manager

Create and Upload Your Content here for Approval:



Required # of Posts: 2-4

  • 1-2 Instagram Reel Video (w/ cover photo) + Feed Share (REQUIRED)

  • 1-2 Instagram Feed Photo Carousel (REQUIRED)

  • 1 Tiktok Video​​

** Some athletes have specific posting requirements (Check your IG DM)! **

Content Approval Deadline: March 23rd 
Posting Deadline: March 27th 
** Athletes who make ALL their required posts BEFORE March 27th will receive a $50 CASH Bonus! **

Hashtags / Tags: Postgame will provide the correct hashtags and tags upon approval!

Focus on a cohesive theme/storyline with your content, a few ideas:

  • Styling tips for my body type

  • Styling winter to spring transition outfits (i.e., coats with skirts, denim, florals, dresses with boots)

  • GRWM for a night out or date night

  • How I’m transitioning my closet from winter to spring

  • What I wore this week to class

  • What I wear when I’m not at practice

  • Styling specific pieces for the winter and transitional season

  • What I bought vs. how I style them

For ALL videos, DO NOT just add a bunch of photos into a video. You MUST create an actual video!

Use of Music: 
For this campaign, if you wish to add music to your Reel you must use Copyright-Free music.  Copyright-Free music can be found as an option within Instagram and TikTok.  Additionally, Copyright-Free music can be downloaded from various websites.  Type 'Copyright-Free' into Google for additional options.

Read More about Copyright-Free Music Here >> 

Camera Orientation:

All photos and videos must be shot vertically. 

Competing Products:

Make sure there are no competing products appearing in your video/photos.  Do your best to create content with full outfits.


  • Do not feature an apostrophe, asterisk, or capital second L in Lulus.

  • All content must be high quality and shot/recorded with a naturally well-lit, neutral background.

  • Content must feature product well, with influencer and outfit(s) being clearly seen. Influencer should not be out of focus or far away in their content.

  • Please do not feature other individuals in the background of the content or items such as Parking garages, electrical outlets, bathrooms, cars, traffic cones, fences, signs, stained walls, ceiling fans that are turned on, garage doors, or any similar items.

  • Clothing must be steamed, if necessary, and have no visible wrinkles.

*** FTC Guidelines ***

MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.

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