PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Opt-In only if you have NOT opted-in or participated in a previous Lulus campaign.
Campaign Theme: "Winter to Spring Transition"
College Level: D1 Athletes
Campaign Type: Lifestyle, GRWM
Type: IG Feed + IG Reels + TikTok
# of Posts: Up to 3
Payout: Cash + Free Apparel (valued $200+)
*Cash Reward dependent upon your determined NIL Value.
Bonus available for reliability and exceptional content.
Opt-In Deadline: March 30, 2023
Campaign Start Date: April 5, 2023
Total Posts = Up to 3. Some combination of:
IG Feed (Video or Photos)
IG Reels (:15 - :20 Video)
Note: If you have a larger TikTok following you are expected to post to TikTok. If you do not, you will be expected to make an additional post on Instagram.
About The Campaign:
Lulus is looking for college athletes (with an emphasis on athletes in the South, Southwest and Southeast) to promote their exclusive and affordable luxury women's styles in this 'Winter to Spring transition' campaign. Your content will show how you style Lulus for moments in your everyday life as a student-athlete. View the Lulus Fall Campaign style guide.
See below for examples of past influencer campaigns:
Note: If you are approved for this campaign you will receive an email/text with INSTRUCTIONS on how/what to post. Do not post until you (and your content) have been approved.
In the meantime, add your preferred payment method to your account in the Postgame App (e.g. CashApp, Venmo, Zelle, etc.). If you do not add this information, you will not get paid.