PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
LEVEL II
The Level II Campaign is designed for brands seeking a more customized campaign involving multiple posts over a longer period of time. Focus is on building brand awareness with a focus on overall reach using a combination of High, Mid and Lower Tiered athletes.
This is our most popular campaign type.
Postgame Member
Ezra Naylor - University of Tulsa - Basketball
Sports Illustrated NIL Campaign
Level II Campaign Details
For brands that want to work with a smaller number (50-100) higher valued college athletes over a longer period of time (30-60 days). This campaign is ideal for generating quality content and discovering future brand ambassadors.
Includes:
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Rapid Branding & Awareness
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Custom Content provided by Postgame (graphics or video)
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User Generated Content (UGC)
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Whitelisting (new!)
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Post campaign athlete Surveys/Feedback
Pricing: $$
Norah Flatley
UCLA Gymnast
Postgame NIL Campaign
Postgame Member Spotlight
Lexi Hill
Princeton University
Women's Soccer
York Athletics Influencer Campaign