KNOCKAROUND
CAMPAIGN
INSTRUCTIONS

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Congratulations on being selected for this Postgame Influencer Campaign with Knockaround!  You may be receiving your free pair of Knockaround Sunglasses as early as today.  Be ready to promote on Instagram and/or TikTok! 

 

You will need to post 3x over the next 3 weeks. Remember, you have an opportunity to earn 10% every time your followers purchase from Knockaround using your referral URL!

Here is a suggestion for Post #1:

Unboxing Video or Series of Pictures:

  • Video yourself receiving the Knockaround package in the mail or take a series of pictures of yourself and the product.

  • Talk about Knockaround and tell people how they can order through you.

  • Tag @knockaround and include your referral link (provided in a separate SMS).

  • Offer your followers a 20% discount code KNOCKAROUND20

  • Tag @postgame.official so we can track your post. 

  • Use the Swipe Up Feature on IG if you have 10,000+ Followers to make it easy for your followers to purchase.

 

Note: If you don't have 10,000 Followers we suggest:
 

  • DM - Have followers DM you for the referral link and discount code

  • IGTV - see instructions below

** VERY IMPORTANT **

FTC Guidelines require that you disclose that this is a 'paid promotion' between yourself, Postgame and Knockaround.  Within an IG Story mention use the following hashtag(s) #sponsored #ads

If you have any questions, please email us at:  info@pstgm.com

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IGTV Post Instructions:

If you don't have a verified account or 10,000 followers, you can use IGTV to activate the swipe-up feature and add a link in the description of the video. In order to do so, you must switch to a business account if you don't already have one.

Create a video using IGTV:

 

  1. Go to your main Instagram feed, and tap the camera icon in the top left corner to create an Instagram Story.

  2. Create your Instagram Story by taking a photo, Boomerang, or video. You can also swipe up to access your library of previously captured content.

  3. Tap on the chain link icon and add "call to action". Your IGTV library will come up, so you will select the video related to the story you're featuring.