PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
NIL ATHLETE AMBASSADOR PROGRAM
powered by Postgame
adidas student-athletes currently enrolled at University of Kansas are eligible to apply for the Ambassador program below. Once you have joined Postgame and are confirmed as a KU student-athlete, you have the unique opportunity to earn money by sharing adidas products to your fans and followers on social media.
Once registered, verified and selected to participate in the adidas Ambassador Program campaign(s) you will be provided an athlete contract outlining details of your agreement with Postgame and our Brand Partner.
Step 1: Create your Postgame account.
Step 2: Get verified as a current athlete at this school. Note: DO NOT register if you attend a different school. You are not eligible.
Step 3: Once the program is live in September, you will receive alerts about opportunities.
In addition to earning commissions on completed purchases, additional opportunities to earn with adidas may be determined by your NIL Value and may include additional payment in the form of a flat fee and/or free product. Commissionable earnings are tracked through an athletes unique tracking link, which must be placed in posts to be eligible.
About Postgame NIL Value - The Postgame network is the largest collection of college athlete influencers - connecting 60,000+ college athletes with brands while also determining NIL valuations based on a combination of social media popularity, engagement, sport, team, marketability and more.
Terms of Service
View University of Kansas:
NIL Policy & Guidelines