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Jewlr Campaign Instructions

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Congratulations on being selected for the Jewlr NIL Campaign with Postgame! 

Create your content - Upload all of your raw / high resolution content using the Form (button) below (including all photos, video and caption).  This must be approved by Postgame and the brand BEFORE you can post.  If you have any questions about this, email your Postgame campaign manager

Jewlr Content Brief

Create and Upload Your Content here for Approval:



Required # of Posts: 2-3

  • 1-2 Instagram Reel Video (w/ cover photo) (REQUIRED)

  • 1-2 Instagram Feed Photo Carousel (REQUIRED)

  • 1-2 Story Posts​​

Content Approval Deadline: September 15th
Posting Deadline: September 21st

Hashtags:  #MyJewlr #JewlrPartner #customjewelry

IG Tags: @jewlr @postgame.official

Tiktok Tags: @jewlr_official @postgame.official

Tracking Link = Postgame will DM you your individual tracking link.

DISCOUNT CODE = Postgame will DM you your individual discount code. 



Jewlr is looking for collegiate athlete influencers to help them promote their brand, Jewlr, and their best-selling products by sharing how you personalized your selected piece to show meaning and made it a staple in your everyday wardrobe. Content to include storytelling about personalization (i.e. Choosing your name, an inspirational word, a jersey number, or a special number to carry with you at all times such as Courage, Perseverance, Motivation, Inspiration, etc.).


  • Jewlr products should always be the focal point of content.

  • Product engravings & small details should be clear and legible. 

  • Product should appear true to its original colour and should not be distorted by any filters or edit settings.

  • Lighting should be bright and natural.

  • If showcasing jewelry on hands, nails should be manicured & well groomed.


  • Show product that is damaged

  • Avoid logos

  • Avoid copyright names/phrases

  • Avoid suggestive positioning, nudity and inappropriate language or actions.

  • Avoid profanity or negative commentary.

  • Avoid using other competing brands in the content.


  • Brand introduction

    • “I’ve been wanting to add a meaningful piece to my everyday style and discovered Jewlr, an e-commerce company that specializes in personalized jewelry” 

  • Positive endorsement

    • Share reasons why you love the brand/products

      • “I love the quality and the personalization capabilities allow you to create something truly special”

  • Personalization

    • Describe how you personalized your jewelry piece

      • “I’ve been wanting a necklace like this for years and now I can keep it close to me at all times”

      • “I customized it with my word of the year/my jersey number etc” 

  • CTA

    • “checkout if you’re looking to personalize your own unique piece and use TEAMJEWLR10 for 10% off”

Use of Music: 
For this campaign, if you wish to add music to your Reel you must use Copyright-Free music.  Copyright-Free music can be found as an option within Instagram and TikTok.  Additionally, Copyright-Free music can be downloaded from various websites.  Type 'Copyright-Free' into Google for additional options.

Read More about Copyright-Free Music Here >> 

Camera Orientation:

All photos and videos must be shot vertically. 

*** FTC Guidelines ***

MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.

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