PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
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Jewlr Campaign Instructions
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Congratulations on being selected for the Jewlr NIL Campaign with Postgame!
Create your content - Upload all of your raw / high resolution content using the Form (button) below (including all photos, video and caption). This must be approved by Postgame and the brand BEFORE you can post. If you have any questions about this, email your Postgame campaign manager aaron@pstgm.com.
Create and Upload Your Content here for Approval:
Instructions
Required # of Posts: 2-3
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1-2 Instagram Reel Video (w/ cover photo) (REQUIRED)
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1-2 Instagram Feed Photo Carousel (REQUIRED)
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1-2 Story Posts
Content Approval Deadline: September 15th
Posting Deadline: September 21st
Hashtags: #MyJewlr #JewlrPartner #customjewelry
IG Tags: @jewlr @postgame.official
Tiktok Tags: @jewlr_official @postgame.official
Tracking Link = Postgame will DM you your individual tracking link.
DISCOUNT CODE = Postgame will DM you your individual discount code.
CONTENT EXAMPLES
ABOUT THIS CAMPAIGN:
Jewlr is looking for collegiate athlete influencers to help them promote their brand, Jewlr, and their best-selling products by sharing how you personalized your selected piece to show meaning and made it a staple in your everyday wardrobe. Content to include storytelling about personalization (i.e. Choosing your name, an inspirational word, a jersey number, or a special number to carry with you at all times such as Courage, Perseverance, Motivation, Inspiration, etc.).
DO's:
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Jewlr products should always be the focal point of content.
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Product engravings & small details should be clear and legible.
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Product should appear true to its original colour and should not be distorted by any filters or edit settings.
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Lighting should be bright and natural.
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If showcasing jewelry on hands, nails should be manicured & well groomed.
DONT's:
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Show product that is damaged
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Avoid logos
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Avoid copyright names/phrases
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Avoid suggestive positioning, nudity and inappropriate language or actions.
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Avoid profanity or negative commentary.
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Avoid using other competing brands in the content.
KEY TALKING POINTS:
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Brand introduction
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“I’ve been wanting to add a meaningful piece to my everyday style and discovered Jewlr, an e-commerce company that specializes in personalized jewelry”
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Positive endorsement
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Share reasons why you love the brand/products
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“I love the quality and the personalization capabilities allow you to create something truly special”
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Personalization
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Describe how you personalized your jewelry piece
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“I’ve been wanting a necklace like this for years and now I can keep it close to me at all times”
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“I customized it with my word of the year/my jersey number etc”
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CTA
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“checkout jewlr.com if you’re looking to personalize your own unique piece and use TEAMJEWLR10 for 10% off”
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** IMPORTANT **
Use of Music: For this campaign, if you wish to add music to your Reel you must use Copyright-Free music. Copyright-Free music can be found as an option within Instagram and TikTok. Additionally, Copyright-Free music can be downloaded from various websites. Type 'Copyright-Free' into Google for additional options.
Read More about Copyright-Free Music Here >>
Camera Orientation:
All photos and videos must be shot vertically.
*** FTC Guidelines ***
MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.