IZOD
CAMPAIGN
INSTRUCTIONS

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Congratulations on being selected for the latest Postgame Influencer Campaign with IZOD!  For this campaign you will promote an Izod outfit using Instagram and/or TikTok.  Outfit selection and posting dates will be provided within the next couple of days.  All content (including your caption) must be pre-approved prior to posting.  Campaign Details below:

Basic Requirements:
 

  1. Take 5 High Quality Photos of YOU wearing the product. Make sure the Izod logo is visible in each one.  Do not feature another brand.
    - Video/Photos to be taken at athletic fields, training facilities or outdoor locations.
    - Context of the content should be working out, training or cool down.
    - Vertical Camera Orientation Required.

    And/Or

    Create a :15 - :30 Video
    (Reel) showcasing the outfit during practice, training, etc. Be creative and add production to your video.- Vertical Camera Orientation Required. 
     

  2. Submit Content for Review (see file upload button below).
     

  3. Once approved, Post Your Content to social media on a date TBD.
    Video must be posted to your Instagram Reel (or TikTok).
    Images to be posted on your Instagram Story (w/ swipe up links to outfit - links will be provided).
    Post your Best Photo on your IG Feed - make sure it looks good for the 'square' IG Feed format.
     

  4. Send us your 'Insights' by taking a screenshot of your content statistics (views, impressions, clicks, etc.) within 72 hours of your post(s).

Upload your content here (or email to jake@pstgm.com)


Additional Guidelines:

​Messaging Guidelines:

  • Tag @Izod @postgame.official (tap tag and in copy).

  • Hashtag #TeamIzod #ad or #partner

  • Caption copy must be reviewed by Izod team prior to posting.

  • No additional brand tags or hashtags to be included.


Style Guidelines

  • Outfit must feature full Izod outfitting.  Izod logo should be prominent in all content.

  • No identifiable third-party or competitor products, logos, or labels included in shot.


Technical Guidelines

  • Shoot in natural lighting and/or outdoors with clean/neutral background

  • Shoot photos AND video in vertical format

  • Do not shoot content with any identifiable school marks, logos or mascots

  • Lighting should be bright, even, + inviting - avoid harsh shadows

  • Please deliver unfiltered, hi-resolution JPG images and a video file format​