PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
IZOD
CAMPAIGN
INSTRUCTIONS
Congratulations on being selected for the latest Postgame Influencer Campaign with IZOD! For this campaign you will promote an Izod outfit using Instagram and/or TikTok. Outfit selection and posting dates will be provided within the next couple of days. All content (including your caption) must be pre-approved prior to posting. Campaign Details below:
Basic Requirements:
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Take 5 High Quality Photos of YOU wearing the product. Make sure the Izod logo is visible in each one. Do not feature another brand.
- Video/Photos to be taken at athletic fields, training facilities or outdoor locations.
- Context of the content should be working out, training or cool down.
- Vertical Camera Orientation Required.
And/Or
Create a :15 - :30 Video (Reel) showcasing the outfit during practice, training, etc. Be creative and add production to your video.- Vertical Camera Orientation Required.
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Submit Content for Review (see file upload button below).
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Once approved, Post Your Content to social media on a date TBD.
- Video must be posted to your Instagram Reel (or TikTok).
- Images to be posted on your Instagram Story (w/ swipe up links to outfit - links will be provided).
- Post your Best Photo on your IG Feed - make sure it looks good for the 'square' IG Feed format.
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Send us your 'Insights' by taking a screenshot of your content statistics (views, impressions, clicks, etc.) within 72 hours of your post(s).
Upload your content here (or email to jake@pstgm.com)
Additional Guidelines:
Messaging Guidelines:
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Tag @Izod @postgame.official (tap tag and in copy).
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Hashtag #TeamIzod #ad or #partner
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Caption copy must be reviewed by Izod team prior to posting.
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No additional brand tags or hashtags to be included.
Style Guidelines
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Outfit must feature full Izod outfitting. Izod logo should be prominent in all content.
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No identifiable third-party or competitor products, logos, or labels included in shot.
Technical Guidelines
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Shoot in natural lighting and/or outdoors with clean/neutral background
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Shoot photos AND video in vertical format
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Do not shoot content with any identifiable school marks, logos or mascots
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Lighting should be bright, even, + inviting - avoid harsh shadows
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Please deliver unfiltered, hi-resolution JPG images and a video file format