IZOD
CAMPAIGN
INSTRUCTIONS

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Congratulations on being selected for the latest Postgame Influencer Campaign with IZOD!  For this campaign you will promote an Izod outfit using Instagram and/or TikTok.  All content (including your caption) must be pre-approved prior to posting.  Here is a great example of a Purdue basketball player promoting Izod for this campaign: Example >>

Basic Requirements:
 

  1. Take 5 High Quality Photos of YOU wearing the product. Make sure the Izod logo is visible in each one.  Do not feature another brand.

    - Video/Photos to be taken at athletic fields, training facilities or outdoor locations.
    - Context of the content should be working out, training or cool down.
    - Vertical Camera Orientation Required.

    -AND-

    Create a :15 - :30 Video
    (Reel) showcasing the outfit during practice, training, etc. Be creative and add production to your video.- Vertical Camera Orientation Required. 
     

  2. Submit Content for Review by June 11th. (see file upload button below).
     

  3. Once approved, Post Your Content to social media by June 20th

    Video must be posted to your Instagram Reel (or TikTok).
    Images to be posted on your Instagram Story.
    Post your Best Photo on your IG Feed - make sure it looks good for the 'square' IG Feed format.

Upload your content here (or email to jake@pstgm.com)


Additional Guidelines:

​Messaging Guidelines:

  • Tag @Izod @postgame.official (tap tag and in copy).

  • Hashtag #TeamIzod #ad or #partner

  • Caption copy must be reviewed by Izod team prior to posting.

  • No additional brand tags or hashtags to be included.


Style Guidelines

  • Outfit must feature full Izod outfitting.  Izod logo should be prominent in all content.

  • No identifiable third-party or competitor products, logos, or labels included in shot.


Technical Guidelines

  • Shoot in natural lighting and/or outdoors with clean/neutral background

  • Shoot photos AND video in vertical format

  • Do not shoot content with any identifiable school marks, logos or mascots

  • Lighting should be bright, even, + inviting - avoid harsh shadows

  • Please deliver unfiltered, hi-resolution JPG images and a video file format​