PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Check out our real-time
NIL feed of content on Instagram!
iHerb
CAMPAIGN
INSTRUCTIONS
***IMPORTANT***
Before proceeding to the campaign instructions below - YOU MUST first sign the Athlete Agreement / Contract. This contract outlines the agreement between you and Postgame - specific to this campaign - including deliverables, timelines and more. Click the button below to provide us with a digital signature.
Congratulations on being selected for the latest Postgame Influencer Campaign with iHerb - promoting their selection of products ranging from supplements, sports nutrition, beauty, and more. Please read the campaign requirements AND make sure you understand the talking points and the Do's and Don'ts listed below. This will provide you with a clear understanding of what type of content iHerb is expecting.
Requirements:
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1 Instagram Feed Post (3-5 Photo Carousel).
Use proper mention tags (below)
Use talking points suggestion(s) (below)
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1 Instagram Reel or TikTok Video Post (include cover photo + Feed share)
Use proper mention tags (below)
Use talking points suggestion(s) (below)
Before posting, Upload your content using the upload button below (or email to shelby@pstgm.com). Your content must be approved FIRST. (Uploading all content at one time is strongly suggested).
Your content is do for approval by May 10th!
Additional Guidelines:
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Instagram Mention Tags: @iherb + @postgame.official
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TikTok Mention Tags: @iherb + @postgame_nil
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Hashtags: #iherb + (optional) #training, #warmup, #cooldown, #grwm, #gametime
Talking Point Suggestions:
(#1 is required - make it your own wording). Choose a few others (including your own) to be a part of your video/captions.
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iHerb offers the best-curated selection of products at the best possible value ranging in a variety of categories such as supplements, sports nutrition, beauty, and baby.
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With over 24M authentic reviews and 1.3M 5-star ratings, iHerb has helped over 11M customers find the best products for them.
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iHerb orders are shipped from climate-controlled fulfillment centers to ensure the quality of their products.
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Every product iHerb sells is stored and shipped exclusively by iHerb (there are no 3rd party sellers). You get free shipping in the USA on purchases over $20!
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iHerb ships to over 185 countries
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iHerb has a generous Rewards Program where you can earn credit in 2 ways:
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Refer Friends & Family
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Write product reviews on products you’ve purchased
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Earn 10% commission from new customer referrals and 5% commission from existing customer referrals.
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New customer referrals receive a 10% discount while existing customer referrals receive a 5% discount.
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Once you’ve earned $100 in credit, you can cash out.
Style Guidelines
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Product must be prominently featured in image and NOT BLURRY
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Photo must be crisp and clear and product must be easily recognizable.
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Product Labels must read correctly from left to right and not be mirrored or backwards (Have someone else take your pics/videos).
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Must abide by the Do's/Dont's (see below)
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Must touch on a few of the value props (see below talking points).
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Everyone MUST mention this value prop / talking point. Do your best to make it your own (wording) to sound natural and authentic. “iHerb offers the best-curated selection of products at the best possible value ranging in a variety of categories such as supplements, sports nutrition, beauty, and baby”
Other Guidelines (Do's & Don'ts):
DO'S:
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DO: Please personally endorse the products.
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DO: share what you like about the product
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DO: share how these products are a perfect fit for your lifestyle
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DO: mention the complete name of the product (ie California Gold Nutrition HydrationUP vs Electrolyte Drink Mix) - can be done via text overlay
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DO: Be mindful of background sights, competitor logos.
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DO: share one or more product features (product features can be found on the product pages. Product pages have detailed product descriptions.)
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DO: Pronounce the "H" in iHerb as a hard "H" like "her" or "Henry." Watch here for reference.
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DO: Mention “use my code XXXX for a 20% discount” - can be in athlete’s own
DO NOT'S:
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DO NOT: show mirror-image (reversed image) of product (you need to see label correctly, not backwards)
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DO NOT: mention of COVID-19, Coronavirus, pandemic, or COVID.
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DO NOT: wear clothing with competitor logos or have competitor logos in the background
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DO NOT: make product claims outside of the approved messages and what is shared in the brief
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DO NOT: use profanities, crude language, or promote drug and alcohol use
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DO NOT: shoot poses that are silly or contrived videos
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DO NOT: use any transformational filters on videos
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DO NOT: make any preventative claims
Past Influencer Examples:
*** FTC Guidelines ***
MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.