PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Athletes - Download the App!
Check out our athlete
content feed on Instagram!
Hydro Flask
CAMPAIGN
INSTRUCTIONS
***IMPORTANT***
Before proceeding to the campaign instructions below - YOU MUST first sign the Athlete Agreement / Contract. This contract outlines the agreement between you and Postgame - specific to this campaign - including deliverables, timelines and more. Click the button below to provide us with a digital signature.
Congratulations on being selected for the latest Postgame Influencer Campaign with Hydro Flask! Hydro Flask is looking for authentic UGC styled content showcasing your new bottle. Please read the campaign requirements AND make sure you understand the talking points and the Do's and Don'ts listed below. This will provide you with a clear understanding of what type of content iHerb is expecting.
Requirements:
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1 IG Story posts (referencing your custom affiliate link)
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1 Instagram Feed Post (3-5 Photo Carousel).
Use proper mention tags (below)
Use talking points suggestion(s) (below)
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1 Instagram Reel or TikTok Video Post (include cover photo + Feed share)
Use proper mention tags (below)
Use talking points suggestion(s) (below)
Before posting, Upload your content using the upload button below (or email to shelby@pstgm.com). Your content must be approved FIRST. (Uploading all content at one time is strongly suggested).
Your content is do for approval by October 2nd!
Additional Guidelines:
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Instagram Mention Tags: @hydroflask + @postgame.official
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TikTok Mention Tags: @hydroflask+ @postgame.official
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Hashtags: #hydroflask
Talking Point Suggestions:
Include at least two bullets
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The leakproof, insulated sport bottle that keeps it cold 24 hours.
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Alt: Vacuum insulation that keeps liquids cold when you most want/need it!
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Alt: Cold, clean hydration at your fingertips
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Designed for in motion hydration
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High flow rate, leakproof cap
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Ergonomic bottle shape (easier to hold while in motion)
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Clean/pure taste because of stainless steel construction (instead of plastic)
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No residual flavors, easy to clean
Style Guidelines
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Product must be prominently featured in image and NOT BLURRY
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Photo must be crisp and clear and product must be easily recognizable.
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Label must read correctly from left to right and not be mirrored and be backwards.
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Must abide by the Dos/Don'ts
Other Guidelines (Do's & Don'ts):
DO'S:
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Say the company name: Hydro Flask
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Say the product name: Insulated Sport Bottle
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Tell people where they can find it (HydroFlask.com – please post link if applicable)
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Tell people why you like the product and/or use it; how it’s helpful with your training (see talking points)
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Use your own words to describe the above
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Put #sponsored or #ad somewhere in the copy
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Be yourself, both with your personality and with how you operate within your sport/training
DO NOT'S:
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Do not film content inside of your home, apt, dorm, etc... (we want you to feature the bottle in your sport-specific training)
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Use foul language or obscenities
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Wear any university branded uniforms, etc. (due to regulations)
Past Influencer Examples:
*** FTC Guidelines ***
MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.