PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
NIL
OPPORTUNITY!
You Are Eligible!
Company: Hydro Flask
Campaign Theme: 'Refill For Good'
Follower Count: 2,000 Minimum
Campaign Type: Branding / Awareness
Social Media: Instagram / TikTok
Content Type: Video + Photos
Payout: Cash + Free Product
*Cash Reward dependent upon your determined NIL Value. Bonus available for reliability and exceptional content.
SIGN UP!
Opt-In Deadline: June 22, 2022
Athlete Selection: July 25, 2022
Campaign Start Date: July 1, 2022
Campaign End Date: November 2022
* Estimated Timeline
Total Posts: Five (5) - 1 post per mo.
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1 Instagram Feed (Photos)
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1 Instagram Reel (Video)
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2 Instagram Stories (Photo/Video)
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1 TikTok Feed (Video)
Note: If you do not have TikTok, you can replace that post with an additional Instagram Reel.
About The Campaign:
Beginning in July, Hydro Flask will be launching their Refill For Good campaign and TikTok challenge to bring awareness around single use plastic elimination. The particular goal for this campaign is to eliminate the equivalency of 2 million plastic bottles across college campuses and universities.
By partnering with the app TAP, Hydro Flask is making it easier for college students to find safe water refill locations, be healthier and have a little fun competition in the process! TAP will enable Hydro Flask to track the water station refills, thereby allowing us to track the equivalency of single-use plastic bottles eliminated. To help with this, we are looking for college athletes passionate about saving the environment to help amplify our challenge our campus and show us how you are #RefillForGood on campus this semester through TikTok and IG Reels content promoted on your personal accounts.
This challenge will be a fun, friendly competition between colleges in the US, with the winning university receiving an epic prize from Hydro Flask in the end and ultimate bragging rights.
If chosen for this campaign, we will provide you with a variety of content ideas for you to post AND help your college win the challenge.
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Note: If you are approved for this campaign you will receive an email/text with INSTRUCTIONS on how/what to post. Do not post until you (and your content) have been approved.
In the meantime, add your preferred payment method to your account in the Postgame App (e.g. CashApp, Venmo, Zelle, etc.). If you do not add this information, you will not get paid.