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Campaign Instructions

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Congratulations on being selected for the "HEYDUDE COLLEGIATE SHOE" NIL Campaign with Postgame!  You should be receiving your shoes any day now!


Participating in this lightweight campaign is pretty simple.
Your content theme is dependent upon whether you ordered a pair for yourself or if you ordered a different sizefor a teammate, family member or friend. 

1). If you ordered for yourself - you will promote the shoe as you would any other campaign - showing yourself wearing the shoes, style, etc.

2). If you ordered for someone else - show yourself gifting the pair (particularly as a Holiday gift).



Required # of Posts: 2

  • 1 Instagram Reel (:30 - :45 Video)

  • 1 Instagram Feed (min. 3 photos)​​

Content Posting Deadline: December 7th
The sooner the better!

Instagram Mention Tags: @heydude @postgame.official
Instagram Hashtag: #HeyDudePartner #PostgameCollegiate

If you have questions, email your campaign manager

For inspiration, check out our HEYDUDE Highlight feed on our Instagram Profile. 

*** FTC Guidelines ***

MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.

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