PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Check out our real-time
NIL feed of content on Instagram!
HEYDUDE CAMPAIGN INSTRUCTIONS
Congratulations on being selected for this latest HEYDUDE NIL opportunity with Postgame! We're expecting great content. In fact, we're providing additional cash bonuses to select athletes for a job well done!
Once you've completed creating and posting your content, do us a favor and upload everything to our form (button) below. Our brand partner may want to use your content on their pages!
If you have any questions about this, please DM @postgame.official on Instagram.
Instructions
Refer to this tracking link in ALL of your posts >>> bit.ly/heydude-postgame
(e.g. 'Go Buy Some HEYDUDES using my link!') or ('Check out my Link in Bio to purchase your own pair of HEYDUDES")
Required # of Posts: 3 Posts
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1-2 Instagram Reel Video (w/ cover photo) + Feed Share (REQUIRED)
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1-2 Instagram Feed Photo Carousel (REQUIRED)
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1 IG Story (with your tracking link!) (REQUIRED)
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TikTok Post (optional)
** Some athletes have specific posting requirements (Check your IG DM)! **
All Posts Must Be Completed BEFORE: April 18th
IG Hashtags: #HEYDUDEpartner #NIL #ad
IG Tags: @HEYDUDE @postgame.official
Tiktok Hashtags: #HEYDUDEpartner #NIL #ad
Tiktok Tags: @HEYDUDESHOES @postgame_NIL
Content Examples:
Content Do's:
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Refer to HEYDUDE in all caps
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Show the full shoes in frame
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Show the HEYDUDE logo right-side up, in view
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Turn on Branded/Partner Content toggle for each post on every social platform
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Utilize the required tags and hashtags
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Be high resolution with good, natural lighting & in-focus
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Be authentic to your style – incorporate HEYDUDE messaging in your own voice
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Be high energy, aligning with the HEYDUDE brand persona
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Be shot vertically in compliance with platform best practices
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Use native platform text features for any possible text overlays added to video
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Hands and feet shown should be manicured nicely and clean
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Provide necessary permissions for paid amplification of content across Tik Tok and Instagram
Content Dont's:
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DO NOT Refer to the shoes as ‘Dudes’
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DO NOT Use Profanity
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DO NOT Promote Illegal drugs, tobacco, or firearms/weapons (and/or the use of any of the foregoing), or in any way promote unsafe or illegal activities that could lead to an unsafe situation involving HEYDUDE or other individuals
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DO NOT Promote any personal or political agenda
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DO NOT Endorse any form of hate or hate group, gang signs or symbol
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DO NOT Mention any competitor brands
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DO NOT Reference any third-party trademarks, logos, copyrighted material, or other proprietary materials without the express written consent of such third party
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DO NOT Alter in any way the appearance of HEYDUDE products
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DO NOT Use music you do not have the license to
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NO popular music or TikTok sounds should be used as they require additional licensing
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Only music selected from the royalty free/commercial use library can be used, but it will need to be customized for each platform
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Example... Music from TikTok’s commercial use library can be used for Tik Tok only. This music cannot be repurposed on other social channels. Music from Meta’s commercial use library can be used for IG. This music cannot be repurposed on other, non-Meta social channels.
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Must also not be reliant on music to tell the story. Should work ‘sound off.’
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DO NOT include too many people or include individuals without their written consent
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DO NOT use stickers (unless part of Instagram Stories) or watermarks
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DO NOT be obscene, offensive or violent or derogatory/disparaging of any person, ethnic, racial, gender, religious, professional or age group or endorses any form of hate or hate group
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DO NOT communicate messages or images inconsistent with the positive images and/or good will to which we wish to associate; and/or violates any law
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DO NOT include any nudity or reference to nudity
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DO NOT suggest HEYDUDE Shoes are “cheap” or position HEYDUDE Shoes as budget-first buyers
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DO NOT make deceptive or misleading statements or claims about HEYDUDE, its products/services, other third-party products/services, or any of HEYDUDE’s competitors’ products or services
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DO NOT include any third-party personal identification, such as license plate numbers, personal names, e-mail addresses, websites, webpage links or street addresses
** IMPORTANT **
Use of Music: For this campaign, if you wish to add music to your Reel you must use Copyright-Free music. Copyright-Free music can be found as an option within Instagram and TikTok. Additionally, Copyright-Free music can be downloaded from various websites. Type 'Copyright-Free' into Google for additional options.
Read More about Copyright-Free Music Here >>
Camera Orientation:
All photos and videos must be shot vertically.
Competing Products:
Make sure there are no competing products appearing in your video/photos. Do your best to create content with full outfits.
*** FTC Guidelines ***
MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.