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HEYDUDE Campaign Instructions

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Congratulations on being selected for the HEYDUDE NIL Campaign with Postgame! Please sign your athlete contract here:






Create your content - Upload all of your raw / high resolution content using the Form (button) below (including all photos, video and caption).  This must be approved by Postgame and the brand BEFORE you can post.  If you have any questions about this, email your Postgame campaign manager

HEYDUDE Content Brief

Create and Upload Your Content here for Approval:



Required # of Posts: 2-3

  • 1 (One) Instagram Reel Video (w/ cover photo) OR 1 (One) Instagram Feed Photo Carousel (REQUIRED)

  • 1-2 Story Posts (REQUIRED)

Content Approval Deadline: April 5th
Posting Deadline: April 6th

Hashtags:  #HEYDUDEpartner #ad

IG Tags: @HEYDUDE @postgame.official

Tracking Link = Postgame will DM you your individual tracking link.

Content Requirements

  1. 10+ High Quality Photos (look through the Content Brief Linked above)

  2. 1 High quality video


  • HEYDUDE product should always be the focal point of content.

  • Lighting should be bright and natural.


  • Show product that is damaged

  • Avoid logos

  • Avoid copyright names/phrases

  • Avoid suggestive positioning, nudity and inappropriate language or actions.

  • Avoid profanity or negative commentary.

  • Avoid using other competing brands in the content.

Video Theme

  • Feel free to develop creative themes aligned with the campaign objectives. Here are a few examples:

    • "My Go-To Shoe"

    • "HEYDUDE Game-Day Experience"

    • "Day in the Life"

    • "Challenge Videos" or Some Sort of Competition

    • 3 Reasons to Buy

    • Etc.

Use of Music: 
For this campaign, if you wish to add music to your Reel you must use Copyright-Free music.  Copyright-Free music can be found as an option within Instagram and TikTok.  Additionally, Copyright-Free music can be downloaded from various websites.  Type 'Copyright-Free' into Google for additional options.

Read More about Copyright-Free Music Here >> 

Camera Orientation:

All photos and videos must be shot vertically. 

*** FTC Guidelines ***

MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.

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