PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Athletes - Download the App!
View our Instagram Tagged feed to view thousands of examples of UGC content by college athletes! Don't forget to also visit our main feed for elevated content examples
HEYDUDE Campaign Instructions
Congratulations on being selected for the HEYDUDE NIL Campaign with Postgame! Please sign your athlete contract here:
Create your content - Upload all of your raw / high resolution content using the Form (button) below (including all photos, video and caption). This must be approved by Postgame and the brand BEFORE you can post. If you have any questions about this, email your Postgame campaign manager jake@pstgm.com.
Create and Upload Your Content here for Approval:
Instructions
Required # of Posts: 3-4
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1 IG Feed (Photo Carousel)
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3 Stories (Instructions will be sent the day you have to post)
Content Approval Deadline: January 19th
Posting Deadline: January 28th
Hashtags: #HEYDUDEpartner #ad
IG Tags: @HEYDUDE @postgame.official
Tracking Link = Postgame will DM you your individual tracking link. You MUST include your link in your bio and in all 3 of your stories.
Content Requirements
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10+ High Quality Photos (clearly show the shoes!)
Examples of Great Photos:
DO's:
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HEYDUDE product should always be the focal point of content.
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Lighting should be bright and natural.
DONT's:
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Show product that is damaged
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Avoid logos
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Avoid copyright names/phrases
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Avoid suggestive positioning, nudity and inappropriate language or actions.
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Avoid profanity or negative commentary.
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Avoid using other competing brands in the content.
Video Theme (if applicable)
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Feel free to develop creative themes aligned with the campaign objectives. Here are a few examples:
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"My Go-To Shoe"
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"HEYDUDE Game-Day Experience"
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"Day in the Life"
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"Challenge Videos" or Some Sort of Competition
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3 Reasons to Buy
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Etc.
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** IMPORTANT **
Use of Music: For this campaign, if you wish to add music to your Reel you must use Copyright-Free music. Copyright-Free music can be found as an option within Instagram and TikTok. Additionally, Copyright-Free music can be downloaded from various websites. Type 'Copyright-Free' into Google for additional options.
Read More about Copyright-Free Music Here >>
Camera Orientation:
All photos and videos must be shot vertically.
*** FTC Guidelines ***
MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.
Postgame™ is the world's leading NIL Agency that global brands trust to navigate the new era of college athletics. Our experience, team and technology allow us to manage influencer marketing campaigns at scale between brands and NIL athletes. Learn more about how we're facilitating NIL marketing through social media with college athletes.
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