PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
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NIL
OPPORTUNITY!
Type: Gifting Campaign + Bonus Opportunity
Content Type: Photos and/or Video
Campaign: Create a :15 video wearing your school's HEYDUDE's and/or take 5-7 photos. Post the content to your Instagram Feed or Reels AND post the content to your Instagram Story 3x in October / November with a link encouraging your followers to shop HEYDUDE.
Payment: FREE Collegiate HEYDUDE's ($75 Value) + Bonus $$ Opportunity (ranging from $20 - $100).
Note: Posting does not guarantee a bonus. What you put into this is what you will get out of it!
About The Campaign:
Postgame and HEYDUDE are gifting 1,000 pairs of HEYDUDE Collegiate shoes to male & female college athletes that attend any of the following schools (below). In exchange for the free shoes, each athlete is expected to post content to both their Instagram Feed as well as their Instagram Story (multiple times) encouraging their followers to SHOP HEYDUDE.
Opt-In to be considered for this campaign. Once selected, Postgame will send you a Discount Code to order your free HEYDUDE's.
Participating Schools include:
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Clemson University
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Louisiana State University
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Michigan State University (Male Only)
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Ohio State University (Male Only)
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Pennsylvania State University (Male Only)
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Texas A&M University
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Texas Christian University
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University Of Alabama
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University Of Florida
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University Of Georgia (Male Only)
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University Of Kentucky
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University Of Louisville
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University Of Miami
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University Of Michigan (Male Only)
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University Of North Carolina
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University Of Tennessee
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University Of Texas
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Note: If you are approved for this campaign you will receive an email/text with INSTRUCTIONS on how/what to post. Do not post until you (and your content) have been approved.
In the meantime, add your preferred payment method to your account in the Postgame App (e.g. CashApp, Venmo, Zelle, etc.). If you do not add this information, you will not get paid.