PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
NIL
OPPORTUNITY!
You Are Eligible!
Company: Harmless Harvest
Sports: Any
Location: California Athletes Only
(e.g. USC, UCLA, Cal...)
Follower Min.: 2,000+
*** To opt-in for the campaign, reply to the Instagram DM you received OR Email us your name and phone #
Campaign Type: Brand Awareness & Content
Category: Beverage (Organic Coconut Water)
# of Posts: 3 (TikTok/Reels, Feed, Story)
Content: Video and Images
Payout: Sample Pack ($43 Value) + Cash Payout
*Your Cash Payout is dependent upon your determined NIL Value. If chosen for the campaign you will be provided with an offer. Bonus available for exceptional content, reliability, etc.
Opt-In Deadline: 5/8/22
Campaign Start Date: 5/10/22
Estimated Timeline
Campaign Requirements:
3 Total Posts
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1 TikTok or Reel (Video)
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1 IG Feed (Video)
-
1 IG Story (Style Photos)
A minimum of 2 videos (:15 - :60) and 5 photos are required (3 will be chosen). All Content will need to be approved before posting.
By opting in, you agree to the campaign Scope of Work. If selected, you will also be provided an athlete contract (see example here) outlining the exact details of your agreement between Postgame and our Brand Partner.
About The Campaign:
Harmless Harvest is looking for 3 posts of authentic content from college athletes. This can come in the form of:
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Product Review / Testimonial Video
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Unboxing Video
-
Day in the Life Video
(i.e. pre or post workout videos w/ product) -
Style (Imagery)
-
Other (Be creative!)
We started Harmless Harvest® to make the most amazing coconut water in the most ethical way possible. It’s a work in progress, but we’re committed to growing our standards and living up to our name.
Learn more about Harmless Harvest: https://harmlessharvest.com
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Note: If you are approved for this campaign you will receive an email/text with INSTRUCTIONS on how/what to post. Do not post until you (and your content) have been approved.