PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Athletes - Download the App!
Check out our athlete
content feed on Instagram!
HAGGAR
CAMPAIGN
INSTRUCTIONS
***IMPORTANT***
Before proceeding to the campaign instructions below - YOU MUST first sign the Athlete Agreement / Contract. This contract outlines the agreement between you and Postgame - specific to this campaign - including deliverables, timelines and more. Click the button below to provide us with a digital signature.
Congratulations on being selected for the latest Postgame Influencer Campaign with HAGGAR! Please read the campaign requirements AND make sure you understand the talking points and the Do's and Don'ts listed below. This will provide you with a clear understanding of what type of content Haggar is expecting.
Requirements:
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1 IG Story post
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1 Instagram Feed Post (3-5 Photo Carousel).
Use proper mention tags (below)
Use talking points suggestion(s) (below)
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1 Instagram Reel (also shared to your Feed)
Use proper mention tags (below)
Use talking points suggestion(s) (below)
Before posting, Upload your content using the upload button below (or email to shelby@pstgm.com). Your content must be approved FIRST before posting. (Uploading all content at one time is strongly suggested).
Your content is do for approval by September 15th!
Additional Guidelines:
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Instagram Mention Tags: @haggarco + @postgame.official
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Hashtags: #ad #HaggarPartner #TheGreatsWearHaggar
Talking Point Suggestions:
We would like you to speak in your own voice and call-out the product with a focus on how Haggar makes the Gold Jackets for the PFHOF (Pro Football Hall of Fame). #TheGreatsWearHaggar
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"Makers of the Pro Football Hall of Fame Gold Jacket since 1978"
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"Like the Gold Jacket, Haggar represents excellence"
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"Haggar makes me look and feel my best on Game Day"
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"If you want to look and feel your best, go check out @haggarco!"
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"Share why you dress up on Game Day"
Style Guidelines
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Story overlays should stand out from the background and be clearly visible.
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Branded Content tools on Instagram, must be used in addition to #ad on social media, but may not be used as a substitute.
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Brand tags must be included in each post Instagram: @HaggarCo
Refer Here for Haggar's style guide: HERE
Other Guidelines (Do's & Don'ts):
DO'S:
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DO: pronounce the Haggar brand name correctly Hay-gur
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DO: ensure content aligns with your personal brand aesthetic. Haggar has chosen to work with you based on your past work and therefore all content should align with this look and feel.
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DO: include at least two (2) talking points within the caption
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DO: ensure content is shot in a well-lit environment
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DO: emanate a positive and uplifting vibe; bright colors, well-lit, in-focus, high-res and styled in a creative way that meets guidelines.
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DO: ensure story overlays stand out from the background and are clearly visible.
IG Reel Do's: -
Duration: 0:30 seconds and 1:00 minute
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Must be shot in 9:16 aspect ratio
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High-resolution, product-focused imagery must be used for cover photo
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Do not include any trademark branding or images in video
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Any music included in video content must be royalty free or selected through the app.
DO NOT'S:
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DON’T: hide like count from your feed
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DON’T: feature or mention other brand names, products, or logos in copy or creative
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DON’T: use profanity or offensive language
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DON’T: be derogatory on the basis of ethnicity, race, gender, religion, age, or sexual orientation
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DON’T: engage or respond to negative fan comments
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DON’T: mention COVID-19, quarantine, pandemic, virus, or any terms relating to the current global state.
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DON’T: mention or allude to your political stance
Past Influencer Examples:
Photo Examples:
Example 3
Example 4
Example 5
Example 6
Example 7
Example 8
Example 9
Example 10
Example 11
Example 12
Video Examples:
Example 1
Example 2
Example 3
Example 4
Example 5
Example 6
*** FTC Guidelines ***
MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.