PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Gregory Desrosiers Jr. Launches Name, Image & Likeness Campaign With Leading Beverage Company Through Postgame
The UMass running back has used the offseason to establish himself
as an influencer with leading brands
April 23, 2022, Amherst, MA - The offseason has been a busy one for Gregory Desrosiers Jr., a running back for the University of Massachusetts. The Belmont, MA native not only transferred schools (formerly University of Louisville), the freshman also secured three NIL opportunities through Postgame including his latest campaign with Slate - a high protein chocolate beverage used for pre and post workouts.
"When Postgame reached out with the opportunity to promote Slate using my Name, Image & Likeness I jumped on it," said Desrosiers, Jr. "This was one of my first NIL deals and I wanted to make a statement - producing a high quality, high impact video that featured myself training and drinking the beverage - which tastes great by the way!"
This was the third Postgame NIL campaign for Desrosiers Jr. which also included campaigns with Door Dash, Sports Illustrated. "Desrosiers Jr. created an awesome video for Slate that did a great job of not only leveraging his NIL but also showcased their product in a very natural way," said Jake Taraska of Postgame. "A high quality camera, some simple post production work. It's exactly what those of us in this industry are looking for from athlete influencers."
According to Postgame, Desrosiers Jr. has added steadily to his nearly 5,000 Instagram followers in recent weeks and currently boasts an impressive 23% engagement rate.
Check out Desrosiers Jr.'s, Slate NIL campaign video below:
