Gregory Desrosiers Jr. Launches Name, Image & Likeness Campaign With Leading Beverage Company Through Postgame
The UMass running back has used the offseason to establish himself
as an influencer with leading brands
April 23, 2022, Amherst, MA - The offseason has been a busy one for Gregory Desrosiers Jr., a running back for the University of Massachusetts. The Belmont, MA native not only transferred schools (formerly University of Louisville), the freshman also secured three NIL opportunities through Postgame including his latest campaign with Slate - a high protein chocolate beverage used for pre and post workouts.
"When Postgame reached out with the opportunity to promote Slate using my Name, Image & Likeness I jumped on it," said Desrosiers, Jr. "This was one of my first NIL deals and I wanted to make a statement - producing a high quality, high impact video that featured myself training and drinking the beverage - which tastes great by the way!"
This was the third Postgame NIL campaign for Desrosiers Jr. which also included campaigns with Door Dash, Sports Illustrated. "Desrosiers Jr. created an awesome video for Slate that did a great job of not only leveraging his NIL but also showcased their product in a very natural way," said Jake Taraska of Postgame. "A high quality camera, some simple post production work. It's exactly what those of us in this industry are looking for from athlete influencers."
According to Postgame, Desrosiers Jr. has added steadily to his nearly 5,000 Instagram followers in recent weeks and currently boasts an impressive 23% engagement rate.
Check out Desrosiers Jr.'s, Slate NIL campaign video below: