Congratulations on being selected for this Gillette Venus NIL opportunity. Upload all of your raw / high resolution content using the Form (button) below (photos, video and caption).  If you have any questions about this, email your Postgame campaign manager jake@pstgm.com
 

**Must read contents of this brief IN FULL to ensure all requirements, messaging and content guidelines are understood and confirmed before creating content and before posting. Please DM @postgame.official with any questions.**
 

Gillette Venus Campaign Brief

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1.) DO NOT HAVE ANY LOGOS in your content (clothes, other products on your sink, etc).

2.) DO NOT include the cap on the Razor.

3.) Keep the Intimate and the Deluxe products SEPERATE! Do not have them in the same video unless your doing a What's in My Bag video.

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Upload Your Content here:

Campaign Instructions

 

Requirements: 

• 3 IG In-Feed Reels / Tiktok - 3x pieces of individual in-feed video content

• Venus Deluxe Smooth Sensitive Razor + Shave Gel and/or Venus Pubic Hair & Skin Razor must be included in all content. You can choose what razor / product line makes sense for you!

• Screenshot of Stats - delivered within 2 weeks of content live date

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Deadlines

• Content Piece #1 Submitted for Approval: January 15th

• Content Piece #2 Submitted for Approval: January 24th

• Content Piece #3 Submitted for Approval: January 24th

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Once your content is approved to post, you must make 3x individual pieces of content posts before November 30th. 

● Posting dates must be pre-communicated and agreed upon.
● Please share content piece #1 first for approval, content pieces 2 & 3 can be shared together for approval as long as they are posted at different moments in time shared and agreed upon with Postgame​​

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Content Themes

• Content Piece #1 - Establish yourself as a Gillette Venus student athlete. Choose one theme below for your 1st post.

  1. Every Day First Impression

     • Show how you use Gillette Venus as part of your everyday routine.

       • ​Content Could Look Like:

         • Chatty GRWM: Something crazy happened on the way home
           from class. Tell us about it as you prepare for practice.​

         • ASMR GRWM: Smooth, satisfying sounds of how your routine relaxes you, share it.​

         • GRWM For…Literally anything.

  2. Confidence (on and off the field)

     • You're never fully dressed without your... confidence

       • Content Could Look Like:

         • Prep Moments with Gillette Venus: Meditations, affirmations,
           counting field lines, show/tell us your preparation rituals using
           Gillette Venus products.

         • Mirror Prep Talk: Hey good lookin’, yes you. You’ve never looked better thanks to Gillette Venus, now give yourself a little ”prep” talk getting ready to make a good impression​.

  3. Game Day, Game Face

     • My game day rituals start with Gillette Venus, let’s hit the court​/field.

       • Content Could Look Like:

         • Game Day Story Time: The buzzer winning shot or the game you never touched the field –tell us your favorite game day story while getting game face ready.​

         • Game Day Shave Time & Fit Check: Show us how you show up in style from your swaggiest fit to your cleanest edge.​​

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• Content Piece #2 - Continue Conversation + Drive Consideration (Choose
  1 Theme below for second piece of content)​​

  1. Preparing? No Problem.

     • Gillette Venus knows preparing for greatness should be effortless.

       • ​Content Could Look Like:

         • Affirmations and Manifestations: I am smooth, I am prepared, I am… share your daily manifestations.​

         • Lessons in Preparation: Share your MVPM “most valuable
           prepared moment.” ​

  2. What's In My Bag?

     • What is your secret weapon to a great first impression?​

       • Content Could Look Like:

         • ​Gear Haul: Everyone’s favorite time of year came twice,GEAR TIME! Show us all your new Gillette Venus gear and swag.​

         • Mirror Swipe Transition: Swipe from practice to class to game
           day show us your cleanest transition showcasing your before/after looks using Gillette Venus​.

  3. Razor Reviews

     • ​Test the products and share your authentic reaction.​

       • Content Could Look Like:

         • ​Grooming Tips and Tricks

         • ​Problem/Solution: Everyday irritations like ingrown hairs, beard stubble, and anything else that rubs you the wrong way. Tell us how Gillette Venus soothes and solves your daily irritations.​

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• Content Piece #3 - Choose Your Own Adventure (Choose any unused theme or these two additional themes for your third post.)

  1. Visitors Weekend

     • ​Content Could Look Like:

       • Show your last store run with them and why the shaving aisle is your first stop in-store.

       • Someone special in town? Time to take advantage of a shopping trip to stock up on Gillette Venus products. 

  2. Next Gen

     • ​Content Could Look Like:

       • Going off to college has taught you a thing or two, now its time to show your mother figure how it’s done.

       • Show how you are teaching a teammate, friend, family member why Gillette Venus is the Ultimate Shaving Experience.

  3. Come up with your own idea!

     • ​If you do have a good idea, DM @postgame.official or email jake@pstgm.com your idea before you start creating content for it.

 

Content Hashtags & Tags:

• Hashtags:

  • #GillettePartner (required for each piece of content)

• Tags:

  • ​@GilletteVenus (required for each piece of content)

 

Approved Music Library HERE >>

• All music included in content reels to be pulled from this approved copyright free library only.

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Messaging Guidelines

• You must have at least one of the Razors in each content piece as it is the hero product.

• The collection is tested by gynecologists and dermatologists.

• Please also speak to the products in the order that you use them/they are made to be used.

• Your first mention of the brand (verbal or written) must include full brand name: “Gillette Venus.”

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Deluxe Smooth Sensitive Razor:​

• The razor gives me confidence by ensuring I’m always looking my smoothest. ​

• The razor includes 5 blades for a smooth shave every time. ​

• The razor is dermatologist tested for sensitive skin. ​

• The razor is always with me when on the go. ​

• The razor’s SkinElixir Lubrastrip gives my skin moisture for more protection and glide.

 

** WHEN POSTING THIS PRODUCT PLEASE USE THIS PREP PRODUCT: 

Satin Care Sensitive Skin Shave Gel **

Content Must Do’s​

• Must tag the brand @GilletteVenus in every piece of posted content (In-Feed and Story)​

• Must pull any music used in content from the team provided folder​

• Your tone of voice should be natural and relatable, we want this to feel like something you would post, not an ad!​

• Content should be shot in an environment that feels authentic to you and a bathroom setting/where you typically shave​

• Background should be clean, bright and minimalistic​

• Content should highlight your authentic grooming story/experience when appropriate​

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All sponsored posts MUST include FTC-compliant disclosures:​

• Proper FTC disclosure language of #GillettePartner, #ad or #sponsored on post/video and any social shares; disclosure should appear at the front of social copy if possible.​

• Use #Shavelikeyouskincare as the campaign hashtags.​

• Tag @GilletteVenus in your caption and photo.​

• Show the Gillette Venus products and the front-of-pack in your image or video.​

• Purchase link as “link-in-bio” for 24 hours on Instagram and include Link Sticker in at least one frame of each Instagram Story.​

• Must authenticate into our analytics collection platform.​

• Music must be sourced from Agency provided royalty-free music library​

 

CONTENT DO NOT'S

Verbal:​

• When mentioning shaving, never position shaving as something women must do to have beautiful skin, but as a personal choice they make for their own skin –if and however they choose. Tone should be celebratory and inclusive of all women and every type of skin​

Visual:​

• Please do not retouch or distort/filter visuals of yourself or your skin—we want your authentic self to shine through!​

• Avoid busy patterns or loud colors if possible; background visuals should be sleek and uncluttered​

• No competitive products or branding should be visible​

• Avoid using music clips or imagery you do not own the rights to​

Content:​

• No foul language​

• Do not mention any competitive brands in female grooming razor/shaver/electric/skincare category​

• Do not include any branded posts or stories within 24 hours before the ones for this program​

• Do not mention any other brands by name in your content/captions​

• Do not mention anything political or religious in content​

• Do not wear anything with a visible brand name or logo on it or have brand names/logos clearly visible in the background of any shots​

• Do not include any third-party music/sounds 

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Example Content

• Video Example 1

• Video Example 2

• Video Example 3

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Please leave your likes and comments on for all your posts!