PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Athletes - Download the App!
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content feed on Instagram!
King C. Gillette Campaign Instructions
Congratulations on being selected for this King C. Gillette NIL opportunity. Upload all of your raw / high resolution content using the Form (button) below (photos, video and caption). If you have any questions about this, email your Postgame campaign manager jake@pstgm.com
**Must read contents of this brief IN FULL to ensure all requirements, messaging and content guidelines are understood and confirmed before creating content and before posting. Please DM @postgame.official with any questions.**
King C. Gillette Campaign Brief
1.) DO NOT HAVE ANY LOGOS in your content (clothes, other products on your sink, etc).
2.) DO NOT include the cap on the Razor.
3.) You MUST call the Razor "All In-One Styler"
Upload Your Content here:
Campaign Instructions
Requirements:
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3 IG In-Feed Reels / Tiktok - 3x pieces of individual in-feed video content
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Including All-in-one Styler in all content - with additional products included
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Screenshot of Stats - delivered within 2 weeks of content live date
Deadlines
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Content Piece #1 Submitted for Approval: December 7th
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Content Piece #2 Submitted for Approval: December 14th
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Content Piece #3 Submitted for Approval: December 21st
Once your content is approved to post, you must make 3x individual pieces of content posts before November 30th.
● Posting dates must be pre-communicated and agreed upon.
● Please share content piece #1 first for approval, content pieces 2 & 3 can be shared together for approval as long as they are posted at different moments in time shared and agreed upon with Postgame
Content Themes
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Content Piece #1 - Establish yourself as a King C. Gillette student athlete. Choose one theme below for your 1st post.
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Every Day First Impression
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Show how you use King C. Gillette as part of your everyday routine.
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Content Could Look Like:
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Chatty GRWM: Something crazy happened on the way home
from class. Tell us about it as you prepare for practice. -
ASMR GRWM: Smooth, satisfying sounds of how your routine relaxes you, share it.
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GRWM For…Literally anything.
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Confidence (on and off the field)
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You're never fully dressed without your... confidence
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Content Could Look Like:
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Prep Moments with King C. Gillette: Meditations, affirmations,
counting field lines, show/tell us your preparation rituals using
King C. Gillette products. -
Mirror Prep Talk: Hey good lookin’, yes you. You’ve never looked better thanks to King C. Gillette, now give yourself a little ”prep” talk getting ready to make a good impression.
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Game Day, Game Face
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My game day rituals start with King C. Gillette, let’s hit the court/field.
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Content Could Look Like:
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Game Day Story Time: The buzzer winning shot or the game you never touched the field –tell us your favorite game day story while getting game face ready.
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Game Day Shave Time & Fit Check: Show us how you show up in style from your swaggiest fit to your cleanest edge.
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Content Piece #2 - Continue Conversation + Drive Consideration (Choose
1 theme below for second piece of content)-
Preparing? No Problem.
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King C. Gillette knows preparing for greatness should be effortless.
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Content Could Look Like:
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Affirmations and Manifestations: I am smooth, I am prepared, I am… share your daily manifestations.
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Lessons in Preparation: Share your MVPM “most valuable
prepared moment.”
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What's In My Bag?
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What is your secret weapon to a great first impression?
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Content Could Look Like:
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Gear Haul: Everyone’s favorite time of year came twice,GEAR TIME! Show us all your new King C. Gilllette gear and swag.
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Mirror Swipe Transition: Swipe from practice to class to game
day show us your cleanest transition showcasing your before/after looks using King C. Gillette.
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Razor Reviews
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Test the products and share your authentic reaction.
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Content Could Look Like:
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Grooming Tips and Tricks
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Problem/Solution: Everyday irritations like ingrown hairs, beard stubble, and anything else that rubs you the wrong way. Tell us how King C. Gillette soothes and solves your daily irritations.
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Content Piece #3 - Choose Your Own Adventure (Choose any unused theme or these two additional themes for your third post.)
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Visitors Weekend
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Content Could Look Like:
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Show your last store run with them and why the shaving aisle is your first stop in-store.
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Someone special in town? Time to take advantage of a shopping trip to stock up on King C. Gillette products.
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Next Gen
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Content Could Look Like:
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Going off to college has taught you a thing or two, now its time to show your mother figure how it’s done.
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Show how you are teaching a teammate, friend, family member why King C. Gillette is the Ultimate Shaving Experience
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Come up with your own idea!
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If you do have a good idea, DM @postgame.official or email jake@pstgm.com your idea before you start creating content for it.
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Content Hashtags & Tags:
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Hashtags:
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#GillettePartner (required for each piece of content)
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#KingCGillettePartner
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Tags:
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@kingcgillette (required for each piece of content)
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Approved Music Library HERE >>
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All music included in content reels to be pulled from this approved copyright free library only.
Messaging Guidelines (must include 2-3 key messages in each video)
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The All-in-One Styler should always be included as it is the hero product.
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The collection is tested by gynecologists and dermatologists.
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Please also speak to the products in the order that you use them/they are made to be used.
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Your first mention of the brand (verbal or written) must include full brand name: “King C. Gillette.”
Key Product Messages
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Beard care is in my daily routine – I trim, wash and soften my beard with King C. Gillette to keep me looking my best on and off the field/court.
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The King C. Gillette line gives me confidence to express my unique style with the best products in the game.
Key Product Messaging
ALL-IN-ONE STYLER
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The King C. Gillette All-In-One Styler allows me to create my own unique style with one easy-to-use tool when I’m on the go.
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The All-In-One Styler is cordless so I can easily pack with me to and from practice or while traveling.
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The All-In-One Styler provides flexibility to style, offering 3 combs to individualize my look.
3-IN-1 BEARD, FACE & HAIR WASH
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I wash and soften my beard with King C. Gillette Beard & Face Wash to keep me smelling and feeling fresh throughout the wear and tear of my day as an athlete.
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The rich lather keeps my beard feeling soft while cleansing my skin.
BEARD SOFTENER
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The King C. Gillette beard softener leaves my beard feeling soft and smooth throughout a long day of class and practice.
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The King C. Gillette beard softener is lightweight and easily works into my beard unlike other wax based balms to avoid sweat and buildup during practice or games.
Camera Orientation:
All photos and videos must be shot vertically.
Competing Products:
Make sure there are no competing products appearing in your video/photos.
Content Must Do’s
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Your first mention of the brand (verbal or written) must include the full brand name:
“King C. Gillette."
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Your tone of voice should be natural and relatable, we want this to feel like something you would post, not an ad!
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Content should be shot in an environment that feels authentic to you and a bathroom setting/where you typically shave
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Background should be clean, bright and minimalistic
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Content should highlight your authentic grooming story/experience when appropriate
All sponsored posts MUST include FTC-compliant disclosures:
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Proper FTC disclosure language of #GillettePartner, #KingCGillettePartner, #ad, or #sponsored on post/video and any social shares; disclosure should appear at the front of social copy if possible.
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Use the paid partnership tool tagging @gillette
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When adding links to IG Stories, change copy sticker to say "click here"
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If posting about King C. Gillette must include @kingcgillette (NAME OF PRODUCT), #KingCGillettePartner, and tag @kingcgillette in your content.
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Show the King C. Gillette product line and the front-of-pack in your image or video.
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Style with your tools! When grooming with King C. Gillette you can maintain your choice of facial hair style (goatee, mustache, etc.)
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Purchase link as “link-in-bio” for 48 hours on Instagram and TikTok; include Link sticker in at least one frame of each Instagram Story.
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Music must be sourced from Agency provided royalty-free music library.
CONTENT DO NOT'S
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Foul language
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Do not mention any competitive brands in the razor/shaver/electric/skincare category – Harry’s, Dollar Shave Club, Bevel, Philips Norelco, Schick, Bic.
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Do not show the razor being used on anyone but yourself.
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Do not include any branded posts or stories within 24 hours before and after the ones for this program
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Do not mention/compare any brands or Gillette products you’ve used in the past in a negative way (e.g., I had tried the MACH3 and had problems, but King C. Gillette Trimmer is great). It is OK to say you’ve had trouble with razors in the past or that you don’t typically buy Gillette.
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Do not mention any other brands by name in your content/captions
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Do not mention anything political or religious in content
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Do not wear anything with a visible brand name or logo on it or have brand names/logos clearly visible in the background of any shots.
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Follow capture guidelines of King C. Gillette in appendix
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Do not include any third-party music/sounds
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Do not show the packaging flipped (if you shoot selfie style you will have to flip the video)
Example Content
Please leave your likes and comments on for all your posts!
*** FTC Guidelines ***
MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.