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Gillette Intimate Campaign Instructions

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Congratulations on being selected for this Gillette Intimate NIL opportunity. Upload all of your raw / high resolution content using the Form (button) below (photos, video and caption).  If you have any questions about this, email your Postgame campaign manager jake@pstgm.com
 

**Must read contents of this brief IN FULL to ensure all requirements, messaging and content guidelines are understood and confirmed before creating content and before posting. Please DM @postgame.official with any questions.**
 

Gillette Intimate Campaign Brief

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Upload Your Content here:

Campaign Instructions

 

Requirements: 

  • 3 IG In-Feed Reels / Tiktok - 3x pieces of individual in-feed video content

  • Gillette Intimate Pubic Hair Trimmer as hero product - to be showcased in all content. 

  • Screenshot of Stats - delivered within 2 weeks of content live date

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Deadlines

  • Content Piece #1 Submitted for Approval: November 1st

  • Content Piece #2 Submitted for Approval: November 10th

  • Content Piece #3 Submitted for Approval: November 20th

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Once your content is approved to post, you must make 3x individual pieces of content posts before November 30th. 

● Posting dates must be pre-communicated and agreed upon.
● Please share content piece #1 first for approval, content pieces 2 & 3 can be shared together for approval as long as they are posted at different moments in time shared and agreed upon with Postgame​​

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Content Themes

  • Content Piece #1 - Establish yourself as a Gillette Intimate student athlete. Choose one theme below for your 1st post.

    1. Every Day First Impression

      • Show how you use Gillette Intimate as part of your everyday routine.

        • ​Content Could Look Like:

          • Chatty GRWM: Something crazy happened on the way home
            from class. Tell us about it as you prepare for practice.​

          • ASMR GRWM: Smooth, satisfying sounds of how your routine relaxes you, share it.

          • GRWM For…Literally anything.

    2. Confidence (on and off the field)

      • You're never fully dressed without your... confidence

        • Content Could Look Like:

          • Prep Moments with Gillette Intimate: Meditations, affirmations,
            counting field lines, show/tell us your preparation rituals using
            Gillette Intimate products.

          • Mirror Prep Talk: Hey good lookin’, yes you. You’ve never looked better thanks to Gillette Intimate, now give yourself a little ”prep” talk getting ready to make a good impression​.

    3. Game Day, Game Face

      • My game day rituals start with Gillette Intimate, let’s hit the court​/field.

        • Content Could Look Like:

          • Game Day Story Time: The buzzer winning shot or the game you never touched the field –tell us your favorite game day story while getting game face ready.​

          • Game Day Shave Time & Fit Check: Show us how you show up in style from your swaggiest fit to your cleanest edge.​​

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  • Content Piece #2 - Continue Conversation + Drive Consideration (Choose
    1 Theme below for second piece of content)​​

    1. Preparing? No Problem.

      • Gillette Intimate knows preparing for greatness should be effortless.

        • ​Content Could Look Like:

          • Affirmations and Manifestations: I am smooth, I am prepared, I am… share your daily manifestations.​

          • Lessons in Preparation: Share your MVPM “most valuable
            prepared moment.” ​

    2. What's In My Bag?

      • What is your secret weapon to a great first impression?​

        • Content Could Look Like:

          • ​Gear Haul: Everyone’s favorite time of year came twice,GEAR TIME! Show us all your new Gillette Intimate gear and swag.​

          • Mirror Swipe Transition: Swipe from practice to class to game
            day show us your cleanest transition showcasing your before/after looks using Gillette Intimate​.

    3. Razor Reviews

      • ​Test the products and share your authentic reaction.​

        • Content Could Look Like:

          • ​Grooming Tips and Tricks

          • ​Problem/Solution: Everyday irritations like ingrown hairs, beard stubble, and anything else that rubs you the wrong way. Tell us how Gillette Intimate soothes and solves your daily irritations.​

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  • Content Piece #3 - Choose Your Own Adventure (Choose any unused theme or these two additional themes for your third post.)

    1. Visitors Weekend

      • ​Content Could Look Like:

        • Show your last store run with them and why the shaving aisle is your first stop in-store.

        • Someone special in town? Time to take advantage of a shopping trip to stock up on Gillette Intimate products. 

    2. Next Gen

      • ​Content Could Look Like:

        • ​Going off to college has taught you a thing or two, now its time to show your mother figure how it’s done.

        • Show how you are teaching a teammate, friend, family member why Gillette Intimate is the Ultimate Shaving Experience

    3. Come up with your own idea!

      • ​If you do have a good idea, DM @postgame.official or email jake@pstgm.com your idea before you start creating content for it.

 

Content Hashtags & Tags:

  • Hashtags:

    • #GillettePartner (required for each piece of content)

  • Tags:

    • ​@gillette (required for each piece of content)

 

Approved Music Library HERE >>

  • All music included in content reels to be pulled from this approved copyright free library only.

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Messaging Guidelines

  • The Pubic Hair Trimmer should always be included as it is the hero product.

  • The collection is tested by gynecologists and dermatologists.

  • Please also speak to the products in the order that you use them/they are made to be used.

  • Your first mention of the brand (verbal or written) must include full brand name: “Gillette Intimate.”

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Key Messages (must include 2-3 key messages in each piece of content):

  • Gillette Intimate is a new product line for gentle and easy pubic hair and skin care.​​

  • Showing my region the respect it deserves with America’s #1 trusted men’s grooming brand, Gillette Intimate. ​​

  • The Gillette Intimate Pubic Hair Trimmer protects my skin against snags, cuts and irritation with a SkinFirst™ cutting system. ​​

  • The Gillette Intimate Pubic Hair Razor's handle is specially designed for shaving in the shower. ​​

  • Gillette Intimate Pubic Shave Cream + Cleanser is a 2-in-1 system that works to cleanse, hydrate and protect sensitive pubic skin prior to and during the shave.​

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Key Product Messaging

Pubic Hair Trimmer

  • The Gillette Intimate Pubic Hair Trimmer protects my skin against snags, cuts and irritation with a SkinFirst™ cutting system. 

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Pubic Hair Razor

  • The Gillette Intimate Pubic Hair Razor's handle is specially designed for shaving in the shower. 

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Pubic Shave Cream & Cleanser

  • Gillette Intimate Pubic Shave Cream + Cleanser is a 2-in-1 system that works to cleanse, hydrate and protect sensitive pubic skin prior to and during the shave.

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Content Must Do’s​

  • Use these words:

    • Pubic, pubic hair, pubes​

    • Groin​

    • Region​

    • Balls

  • Your first mention of the brand (verbal or written) must include the full brand name:

“Gillette Intimate."

  • Your tone of voice should be natural and relatable, we want this to feel like something you would post, not an ad!​

  • Content should be shot in an environment that feels authentic to you and a bathroom setting/where you typically shave​

  • Background should be clean, bright and minimalistic​

  • Content should highlight your authentic grooming story/experience when appropriate​

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All sponsored posts MUST include FTC-compliant disclosures:​

  • Proper FTC disclosure language of #GillettePartner, #ad or #sponsored on post/video and any social shares; disclosure should appear at the front of social copy if possible.​

  • Additionally, if available to you, use the paid partnership tool tagging @gillette ​

  • When adding link in IG Story, change text to say "click here"​

  • Use #GilletteIntimate as the campaign hashtags.​

  • Tag @gillette in your caption and photo.​

  • Show the Gillette Intimate products and the front-of-pack in your image or video.​

  • The phrase “it’s not junk” in reference to how men treat their groins ​

  • Phrasing around showing your pubic region respect​

  • General messaging about how guys should be treating their groins right with “gentle,” “easy,” and “trusted” grooming​

  • Mention of brand name “Gillette Intimate”​

  • Purchase link as “link-in-bio” for 24 hours on Instagram and include Link Sticker in at least one frame of each Instagram Story.​

  • Include/mention promo code, if requested by Agency.​

  • Must authenticate into our analytics collection platform.​

  • Music must be sourced from Agency provided royalty-free music library. 

 

CONTENT DO NOT'S

  • Do Not Use These Words:

    • Boys​​

    • Nethers​​

    • Lawn​​

    • Junk​​

    • Bush​​

    • Nuts​​

    • Package​

  • Foul language​​

  • Do not mention any competitive brands in the male intimate grooming razor/shaver/electric/skincare category – Manscaped, Harry’s, Dollar Shave Club, Bevel, Philips Norelco, Schick, Bic.​​

  • Do not show the influencer using the razor on anyone but himself​​

  • Do not include any branded posts or stories within 24 hours before the ones for this program​​

  • Do not mention/compare any brands or Gillette products you’ve used in the past in a negative way (e.g., I had tried The Gillette Labs with Exfoliating Bar and had problems, but Gillette Intimate is great). It is OK to say you’ve had trouble with razors in the past or that you don’t typically buy Gillette.​​

  • Do not mention any other brands by name in your content/captions​​

  • Do not mention anything political or religious in content​​

  • Do not wear anything with a visible brand name or logo on it or have brand names/logos clearly visible in the background of any shots​​

  • Do not include excessive skin exposure, sexual content, or implied nudity. Content must not promote or reinforce negative or unhealthy body images and must not exploit insecurities to conform to certain beauty ideals or standards. Ads must not contain insulting, offensive, or distasteful messaging.​​

  • Do not include any third-party music/sounds that you do not have explicit ownership of​​.

     

Example Content

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Please leave your likes and comments on for all your posts!

*** FTC Guidelines ***

MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.

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